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Marketing Automation Specialist

Smart Energy
Byron Bay, Australia
Full Time
Posted June 13, 2025
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Job Description

A Lifecycle Marketing Automation Specialist responsible for driving lead generation and customer lifecycle conversion through email, SMS, and marketing automation, supporting organic growth via content and SEO, and transforming the company's database into a scalable revenue channel.

Key Responsibilities

  • Drive lead generation and lifecycle conversion through email, SMS, and marketing automation
  • Support organic growth via content creation and SEO strategies
  • Utilize the existing database to create a scalable revenue channel

Requirements

  • Proven experience in lifecycle marketing automation, including driving lead generation and lifecycle conversion through email, SMS, and marketing automation channels.
  • Ability to support organic growth initiatives via content creation and SEO strategies.
  • Experience turning an existing customer database into a consistent and scalable revenue channel.
  • Proficiency in using marketing automation tools and platforms (specific tools not specified but implied).
  • Excellent communication skills to collaborate with the Marketing Manager and other team members.
  • Ability to work proactively and independently within a team environment.
  • Physical presence in Australia is required to apply for the role.
  • Availability to participate in screenings and interviews in June 2025, with the role commencing at the beginning of July 2025.

Benefits & Perks

Compensation/salary range not specified
Work schedule: Monday to Friday hours
Work environment perks: pub lunches, Friday drinks
Work location flexibility: open to remote or hybrid work arrangements
Opportunities for growth within the company
Supportive workplace that respects individuality and promotes development
Work-life balance

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