At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams.
Key Responsibilities
Samsara is seeking a Sr. Product Marketing Manager — Release Marketing & Operations to build and run the operational foundation that powers our Product Marketing team. This is a unique role at the intersection of marketing craft and operational excellence — you will own the systems, processes, and programs that help PMMs do their best work at scale.
Your most visible and highest-impact ownership will be release marketing: you will drive how Samsara plans, aligns on, and communicates product innovation internally and to the market. You will be the connective tissue across PMO, R&D, Product, PMM, Sales, and Marketing leadership — keeping the launch calendar moving, the messaging coherent, and the organization aligned. You’ll also be at the forefront of envisioning how we evolve our launch approach to maximize impact.
Beyond launch execution, you will also build the operational infrastructure that makes a world-class PMM team hum. This will range from standing up processes to crafting QBR materials to continuously improving how the team works.
This role is a rare combination: it requires someone who can run a rigorous cross-functional process, dream up ways to re-envision approaches, and has strong marketing instincts.
Own the Product Launch Plan: Partner with R&D and PMM stakeholders to gather the full feature list, organize features into coherent narratives, and tier them based on strategic priority. Map launches to key market moments, and maintain the master launch plan as the single source of truth.
Drive Cross-Functional Alignment: Run alignment sessions across Product, GTM, and Marketing leadership — owning the materials, driving to clear decisions, and tracking open items such as naming through to resolution.
Coordinate Execution Across Tiers: Own the marketing planning and coordination meetings that keep launches on track. Partner with Demand Gen, Enablement, and Marketing leads to optimize timing, reduce messaging overlap, and amplify impact.
Measure Launch Effectiveness: Track program-level metrics including comms engagement, sentiment, and product adoption. Provide regular reporting to PMM leadership and surface insights that inform future strategy.
Evolve the Launch Playbook: Maintain a prioritized backlog of process gaps, convene cross-functional working groups to address root causes, and lead ongoing research into how Samsara's launch approach should evolve — especially by leveraging AI.
Requirements
Experience: 5+ years in Product Marketing, Release Marketing, Product Ops or related role
Operational Excellence: Proven ability to design and implement scalable processes and programs in a fast-moving environment — ideally related to new product launches and/or release marketing programs
Cross-Functional Range: Strong track record of driving alignment across Product, Engineering, Sales, and Marketing organizations at multiple levels of seniority
Communication: Exceptional written and verbal communication skills
Agility: Comfortable operating in ambiguity, building without a playbook, and iterating quickly.
AI-first Mindset: A track record of using technology – especially AI – to reimagine process and customer experiences
Education: Bachelor's degree required.
Program Management Depth: Experience managing complex, multi-stakeholder programs with competing timelines and dependencies.
PMM Team-Building Experience: Has helped a PMM team level up through operational improvements, shared rituals, or team programming.
Strong Marketing Instincts: Can craft compelling messaging and identify content that will resonate or not with audiences
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below.
Annual Base Salary
$119,297.50
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$200,500 USD
Benefits & Perks
At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.
Ready to Apply?
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