Job Description
The Performance Marketing Manager at Samsara is responsible for developing and managing performance marketing programs, including affiliate advertising and content syndication, to generate qualified leads and drive growth through data-driven strategies and cross-functional collaboration.
Key Responsibilities
- Build and manage the company's affiliate program, including partner recruitment, onboarding, and activation.
- Define commission structures, incentive tiers, and program terms in collaboration with Finance and Legal.
- Monitor affiliate traffic quality, conversion rates, and attribution to prevent fraud and ensure compliance.
- Identify and develop strategic co-marketing opportunities with high-performing affiliate partners.
- Manage relationships with third-party lead vendors and demand generation partners, including contract negotiation and performance reviews.
- Define and enforce lead qualification criteria in partnership with Sales and Marketing Operations.
- Plan and execute content syndication campaigns across vendors, selecting and packaging content assets for targeted audiences.
- Track engagement metrics and pipeline contribution from content syndication campaigns and refine strategies accordingly.
- Own performance reporting across channels, including CPL, MQL, pipeline spend, and pipeline contribution, and present insights to leadership.
Requirements
- Minimum of 5 years hands-on experience with performance marketing programs.
- Proven past experience managing affiliate programs, with experience in PartnerStack being a plus.
- Experience working with high-growth SaaS products.
- Deep understanding of the B2B sales funnel.
- Familiarity with the B2B MarTech stack, including Salesforce and Marketo.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor’s Degree.
Benefits & Perks
Annual Base Salary range: $99,662.50 - $167,500 USD
Flexible working model supporting remote, hybrid, or in-office work
Initial RSU grant with no vesting cliff and ongoing refresh opportunities based on performance
Performance-based bonus variable pay
Equity for eligible roles
Comprehensive health and parental leave plans
Professional development stipend
Ready to Apply?
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