ABM Marketing Manager, North America at Planet

Develop and execute account-based marketing (ABM) strategies to engage target government accounts and drive pipeline growth
Design and implement multi-channel ABM campaigns tailored to specific personas within priority accounts
Plan and execute bespoke events and experiences to enhance engagement with key accounts
Collaborate with sales, customer success, and marketing teams to align account strategies and tactics

Four years of B2G (business-to-government) marketing experience, executing ABM, regional, field, and demand generation programs.
Bachelor's degree in a related field.
Experience creating and executing ABM marketing strategies.
Experience planning high-touch, bespoke events and experiences.
Experience leveraging AI to scale personalized content and account research.
Success in creating and executing comprehensive ABM programs into the public sector market that drove pipeline and revenue.
A track record of building strong partnerships with sales teams to align on account strategies, goals, and tactics.
Ability to organize, prioritize, and execute multiple ongoing programs under deadline, with an eye on business impact.
Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning.

Comprehensive Medical, Dental, and Vision plans

Health Savings Account (HSA) with a company contribution

Generous Paid Time Off in addition to holidays and company-wide days off

16 Weeks of Paid Parental Leave

Wellness Program and Employee Assistance Program (EAP)

Home Office Reimbursement

Monthly Phone and Internet Reimbursement

Tuition Reimbursement and access to LinkedIn Learning

Equity

Commuter Benefits if local to an office

Discretionary short-term and long-term incentives (bonus and equity)

Salary Range: $90,200 - $112,700 USD (for San Francisco location)

ABM Marketing Manager, North America