Job Description
The role involves developing and executing account-based marketing strategies to engage government clients, primarily through personalized multi-channel campaigns and events, to drive pipeline growth and customer engagement within the North American civil government sector.
Key Responsibilities
- Develop and execute account-based marketing (ABM) strategies and programs for priority government accounts.
- Collaborate with sales, customer success, and marketing teams to create personalized multi-channel ABM campaigns.
- Plan and manage bespoke events and experiences to engage target accounts.
- Influence marketing pipeline metrics and track key performance indicators related to ABM efforts.
Requirements
- Four years of B2G (business-to-government) marketing experience, executing ABM, regional, field, and demand generation programs.
- Bachelor's degree in a related field.
- Experience creating and executing ABM marketing strategies.
- Experience planning high-touch, bespoke events and experiences.
- Experience leveraging AI to scale personalized content and account research.
- Success in creating and executing comprehensive ABM programs into the public sector market that drove pipeline and revenue.
- A track record of building strong partnerships with sales teams to align on account strategies, goals, and tactics.
- Ability to organize, prioritize, and execute multiple ongoing programs under deadline, with an eye on business impact.
- Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement, and track ROI of event channels for future planning.
Benefits & Perks
Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits if local to an office
Discretionary short-term and long-term incentives, bonus, and equity
Salary range of $90,200 - $112,700 USD (dependent on experience, skills, location)
Ready to Apply?
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