NextGenEnergyJobsModern Power System Jobs

Marketing Engagement Specialist I

Phoenix Contact

Middletown, PA

Full Time

Posted November 10, 2026

$70k - $85k· Est.

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Listing evidence and provenance

Source: Greenhouse View original listing
Freshness: Open in the current public read path; this is not an employer guarantee.Last observed November 11, 2026
Classification: Modern power-system classification not yet published for this listing.Legacy source industry field: Not Specified
Pay provenance: Estimated benchmark; not employer-provided

Job Description

The Marketing Engagement Specialist I develops, executes, and optimizes targeted, data-informed marketing engagement programs that support customer and prospect journeys, lead generation, and marketing-to-sales conversion.

Key Responsibilities

Manage end-to-end execution of marketing campaigns in Salesforce Marketing Cloud Account Engagement, including email campaigns, automated nurture programs, forms, landing-page or campaign assets, testing, scheduling, deployment, and post-campaign analysis.
Develop and maintain audience segments using customer, prospect, behavioral, and lifecycle data to support relevant targeting, personalization, and compliant communications.
Design, implement, and optimize lead-nurturing programs and customer journeys that advance prospects through the marketing funnel and contribute to marketing-qualified lead generation.
Support lead-management processes, including scoring, grading, qualification, routing, lifecycle progression, and marketing-to-sales handoff, in partnership with Sales and Marketing stakeholders.
Coordinate connected marketing and sales workflows, including data and process integrations between Salesforce and platforms such as Highspot, and identify issues affecting campaign execution or user experience.
Partner with cross-functional stakeholders to clarify campaign objectives, translate business needs into execution plans, align deliverables and timelines, and communicate progress, risks, and results.
Monitor and interpret campaign performance using engagement, conversion, lead-generation, deliverability, and other relevant key performance indicators; provide actionable recommendations to improve outcomes.
Maintain campaign quality through structured reviews of audience criteria, content, links, data, automation logic, testing results, and deployment readiness.
Improve marketing engagement practices through experimentation, automation, personalization, preference management, data-quality improvements, documentation, and adoption of relevant industry practices.
Document campaign processes, standards, and recurring workflows to support consistency, knowledge sharing, scalability, and operational continuity.
Manage multiple concurrent campaigns and workstreams, prioritize activities against established objectives and deadlines, and exercise judgment within defined policies and practices.
Other duties as assigned by management.

Requirements

Bachelor’s degree in marketing, communications, business, digital media, information systems, or a related field, or an equivalent combination of education and relevant experience.
Three to five years of relevant experience in email marketing, marketing automation, CRM marketing, digital marketing, demand generation, campaign operations, or a related discipline, preferably in a business-to-business environment.
Hands-on experience using Salesforce Marketing Cloud Account Engagement or a comparable marketing automation platform to build, execute, and evaluate campaigns.
Demonstrated experience with email campaign execution, audience segmentation, automated nurture programs, testing, personalization, and lead-generation initiatives.
Working knowledge of lead-management principles, including lead scoring, qualification, nurturing, lifecycle stages, routing, and marketing-to-sales handoff.
Ability to interpret campaign and funnel-performance data, identify trends or issues, and translate findings into practical recommendations.
Project-management and organizational skills sufficient to manage multiple campaigns, dependencies, stakeholders, and deadlines with limited day-to-day direction.
Written and verbal communication skills sufficient to explain campaign requirements, coordinate work, document processes, and collaborate with cross-functional partners.
Attention to detail and demonstrated commitment to campaign quality, testing, data accuracy, privacy, compliance, and continuous improvement.
Salesforce Certified Marketing Cloud Account Engagement Specialist, Marketing Cloud certification, or a comparable marketing automation credential.
Experience with Salesforce CRM, Highspot, analytics or business-intelligence tools, consent and preference-management practices, or related marketing technology integrations.
Knowledge of email deliverability, data governance, privacy requirements, accessibility practices, and campaign compliance.
Experience with A/B or multivariate testing, conversion optimization, account-based marketing, demand generation, or lifecycle marketing.
Experience documenting workflows, developing reusable campaign standards, or supporting platform and process improvements.

Benefits & Perks

Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, on-site gym access, health & wellbeing center, on-site café, walking trails, tuition assistance, and more!
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If you need special accommodations to access job openings or to apply for a job, please call 717-944-1300 between the hours of 8 AM and 5 PM, Eastern Standard Time, Monday – Friday or email HR@phoenixcontact.com .