The Integrated Product Marketing Specialist is a hands-on, execution-focused role responsible for driving awareness, adoption, and commercial success of Phoenix Contact’s industrial networking, connectivity, and communications solutions across key application areas, including Transportation, Energy, and Public Safety.
Key Responsibilities
Support the development of a solutions-first marketing approach for industrial networking and communications technologies (e.g., switches, cellular, wireless connectivity) across Transportation, Energy, and Public Safety.
Identify and prioritize target applications and market segments within these ecosystems.
Translate product capabilities into clear, application-focused value messaging and customer-centric content.
Develop application-focused materials, including digital content, solution overviews, use cases, and case studies.
Own and manage website content, including product pages, solution pages, and landing pages, using CMS (Drupal); apply basic HTML/CSS as needed to ensure accuracy and optimization.
Support SEO and digital marketing initiatives through content optimization, campaign landing pages, performance tracking, and continuous improvement.
Develop and execute digital marketing campaigns, including email campaigns, lead-nurturing workflows, and marketing automation using Salesforce Marketing Cloud Account Engagement (Pardot).
Create and produce digital and visual assets (e.g., graphics, presentations, videos, and campaign materials) using Adobe Creative Suite.
Support product positioning and the development of product launch and sales enablement materials, including product briefs, presentations, and brochures.
Drive execution of solution launches, campaigns, and go-to-market initiatives aligned with commercial objectives.
Identify gaps in marketing content, campaigns, or positioning and proactively develop solutions to address them.
Monitor campaign and digital performance metrics and recommend optimizations to improve engagement and outcomes.
Collaborate cross-functionally with Product Management, Sales, Engineering, and Marketing teams to align messaging with application and market needs.
Support planning and execution of trade shows and events, including booth coordination, event content, and integrated campaign support.
Manage multiple projects and timelines to ensure deliverables are completed on schedule.
Demonstrate initiative by independently driving work forward while incorporating input from stakeholders as needed.
Take ownership of responsibilities by following through on commitments and demonstrating accountability.
Other duties as assigned by manager.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience in product marketing, sales enablement, or digital marketing within a B2B environment
Ability to translate technical information into clear, concise, customer-focused messaging
Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro) for content and asset creation
Experience with content management systems (preferably Drupal) and website administration
Working knowledge of SEO, digital analytics, and campaign performance tracking
Experience with marketing automation platforms (e.g., Pardot) preferred
Familiarity with HTML and CSS preferred
Familiarity with industrial networking, ethernet switches, cellular routers, and/or wireless communications (Wi-Fi/radio) at a high level preferred
Proficiency in Microsoft Office (PowerPoint, Word, Excel)
Excellent written and verbal communication skills
Demonstrated ability to work as a self-directed, proactive contributor, identifying needs and executing solutions independently
Experience supporting industrial, technical, or application-driven markets (Transportation, Energy, Public Safety preferred)
Demonstrates a willingness to collaborate with others, build relationships, and involve others in decision making.
Demonstrates the ability to deliver results by solving or supporting others in solving problems, prioritizing tasks, and/or resources, and focusing on outcomes.
Demonstrates self-awareness and the willingness to learn and grow, accept changes, and effectively adapt to changing work demands.
Demonstrates the ability to drive customer value through knowledge of the business, putting effort into identifying customer needs, and delivering work to maximize the value for customers.
Demonstrates a willingness to promote the value of improvement and innovation by staying ahead of trends, creating ideas and opportunities, and generating speed.
Demonstrates a willingness to take ownership by making decisions, taking responsibility, and driving things forward.
Benefits & Perks
Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, tuition assistance, and more!
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If you need special accommodations to access job openings or to apply for a job, please call 717-944-1300 between the hours of 8 AM and 5 PM, Eastern Standard Time, Monday – Friday or email HR@phoenixcontact.com .
Ready to Apply?
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