Senior Marketing Manager
Palmetto Clean TechnologyCharlotte, North Carolina
Full Time
Posted December 30, 2025
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Job Description
A Senior Marketing Manager responsible for driving growth, go-to-market strategies, and product storytelling for Palmetto's energy solutions, with a focus on HVAC services, to accelerate adoption and support sales across multiple channels.
Key Responsibilities
- Drive growth strategy and execution for HVAC Comfort Plan from awareness to retention
- Develop and implement channel-specific growth programs across paid, owned, partnership, lifecycle, affiliate, and field channels
- Partner with Data Analytics to define success metrics, dashboards, CAC, LTV models, and test-and-learn roadmaps
- Identify and address growth bottlenecks and opportunities across the sales funnel
- Build scalable playbooks for additional product lines such as storage, backup, and future energy services
- Serve as a product marketing partner to GMs by translating product features into customer value propositions and supporting product launches
- Support GMs in internal alignment, sales enablement, and external storytelling through messaging and positioning
- Develop sales enablement tools such as messaging decks and one-pagers to improve sales performance
- Collaborate with RevOps and Sales to align incentives, offers, and messaging to increase attach rates and cross-sell opportunities
- Manage agency and vendor partners to support growth initiatives
- Define and establish standards for growth marketing performance and scaling
Requirements
- 5-8 years in growth marketing, product marketing, or GTM roles
- Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate energy
- Hands-on experience owning metrics, including building plans, writing briefs, working closely with creative teams, and analyzing performance
- Experience partnering closely with product leaders or General Managers (GMs)
- Strong growth instincts with a data-driven, experimental mindset
- Comfortable moving between strategy and execution
- Ability to influence without authority and thrive in cross-functional environments
- Clear, compelling communication skills, both written and verbal
- Experience in HVAC, home services, energy, or consumer finance is preferred
- Familiarity with lifecycle marketing, subscriptions, or leasing models is preferred
- Experience supporting multi-product portfolios or marketplaces is preferred
- Employment contingent upon the successful completion of a background check
Benefits & Perks
Unlimited PTO
Medical coverage
Dental coverage
Vision coverage
Paid parental leave
Retirement plans
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