Senior Marketing Manager
Palmetto Clean TechnologyCharlotte, North Carolina
Full Time
Posted December 22, 2025
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Job Description
The Senior Marketing Manager will drive growth and demand generation for Palmetto's energy products, focusing on go-to-market strategies, product storytelling, and sales enablement to accelerate adoption of key business units like HVAC Comfort Plan.
Key Responsibilities
- Own growth strategy and execution for HVAC Comfort Plan, including awareness, conversion, and retention
- Develop and implement channel-specific growth programs across paid, owned, partnership, lifecycle, affiliate, and field channels
- Partner with Data Analytics to define success metrics, dashboards, CAC, LTV models, and test-and-learn roadmaps
- Identify and address growth bottlenecks and opportunities across the marketing funnel
- Build scalable playbooks for additional product lines such as storage, backup, and future energy services
- Serve as a product marketing partner to GMs, translating product features into customer value propositions and supporting product launches
- Develop sales enablement tools, messaging, and collateral to assist sales teams in explaining value and closing deals
- Collaborate with RevOps and Sales to align incentives, offers, and messaging, and improve cross-sell and expansion opportunities
- Manage agency and vendor partners to support growth initiatives
- Define and establish standards for effective growth marketing practices at Palmetto
Requirements
- 5-8 years in growth marketing, product marketing, or GTM roles
- Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate energy
- Hands-on experience owning metrics, including building plans, writing briefs, working closely with creative teams, and analyzing performance
- Experience partnering closely with product leaders or General Managers (GMs)
- Strong growth instincts with a data-driven, experimental mindset
- Comfortable moving between strategy and execution
- Ability to influence without authority and thrive in cross-functional environments
- Clear, compelling communicator, both written and verbal
- Experience in HVAC, home services, energy, or consumer finance is preferred
- Familiarity with lifecycle marketing, subscriptions, or leasing models is preferred
- Experience supporting multi-product portfolios or marketplaces is preferred
- Employment is contingent upon the successful completion of a background check
Benefits & Perks
unlimited PTO
medical coverage
dental coverage
vision coverage
paid parental leave
retirement plans
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