Senior Marketing Manager
Palmetto Clean TechnologyCharlotte, North Carolina
Full Time
Posted December 22, 2025
Apply Now
Application opens on company website
Job Description
The Senior Marketing Manager will drive growth and demand generation for Palmetto's energy products, focusing on go-to-market strategies, product storytelling, and sales enablement to accelerate adoption of key business units like HVAC Comfort Plan.
Key Responsibilities
- Own growth strategy and execution for HVAC Comfort Plan, including awareness, conversion, and retention
- Develop and implement channel-specific growth programs across paid, owned, partnership, lifecycle, affiliate, and field channels
- Partner with Data Analytics to define success metrics, dashboards, CAC, LTV models, and test-and-learn roadmaps
- Identify and address growth bottlenecks and opportunities across the marketing funnel
- Build scalable playbooks for additional product lines such as storage, backup, and future energy services
- Serve as a product marketing partner to GMs, translating product features into customer value propositions and supporting product launches
- Develop sales enablement tools, messaging, and collateral to assist sales teams in explaining value and closing deals
- Collaborate with RevOps and Sales to align incentives, offers, and messaging, and improve cross-sell and expansion opportunities
- Manage agency and vendor partners to support growth initiatives
- Define and establish standards for effective growth marketing practices at Palmetto
Requirements
- 5-8 years in growth marketing, product marketing, or GTM roles
- Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate energy
- Hands-on experience owning metrics, including building plans, writing briefs, working closely with creative teams, and analyzing performance
- Experience partnering closely with product leaders or General Managers (GMs)
- Strong growth instincts with a data-driven, experimental mindset
- Comfortable moving between strategy and execution
- Ability to influence without authority and thrive in cross-functional environments
- Clear, compelling communicator, both written and verbal
- Experience in HVAC, home services, energy, or consumer finance is preferred
- Familiarity with lifecycle marketing, subscriptions, or leasing models is preferred
- Experience supporting multi-product portfolios or marketplaces is preferred
- Employment is contingent upon the successful completion of a background check
Benefits & Perks
unlimited PTO
medical coverage
dental coverage
vision coverage
paid parental leave
retirement plans
Ready to Apply?
Join Palmetto Clean Technology and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Palmetto Clean Technology
More jobs at Palmetto Clean Technology
Vice President, Investor Relations
Palmetto Clean Technology
Charlotte
Full Time
Dec 29
HR Generalist
Palmetto Clean Technology
Not specified
Full Time
Jan 2
Senior Marketing Manager
Palmetto Clean Technology
Charlotte
Full Time
Jan 2
More jobs in Charlotte, North Carolina
Inside Sales Representative
Esri
Charlotte
Full Time
Dec 27
$0k-0k
Account Manager Local Government Southeast
Esri
Charlotte
Full Time
Dec 27
$94k-177k
Account Manager - Utilities, Telecom, Rail
Esri
Charlotte
Full Time
Dec 28
$94k-177k