Social Media Specialist

• Develop and manage a monthly social media content calendar across LinkedIn, Instagram and other relevant platforms. • Create engaging, on-brand content including copy, graphics briefs, short-form video concepts, and carousel formats. • Collaborate with design, communications, and leadership teams to align content with organizational priorities and campaigns. • Maintain a consistent brand voice and visual identity across all channels. • Schedule and publish content across all platforms using social media management tools (e.g., Hootsuite, Metricool, Buffer, or equivalent). • Monitor comments, messages, and mentions, ensuring timely and professional responses. • Proactively engage with relevant communities, industry conversations, and partner accounts. • Plan, set up, and manage paid social campaigns and boosted posts across LinkedIn, Instagram, and YouTube. • Define and implement audience targeting strategies, including demographic, interest-based, behavioral, and lookalike targeting. • Monitor ad spend, optimize for performance, and ensure budgets are tracked and managed efficiently. • Track and analyze key metrics including reach, impressions, engagement rate, follower growth, click-through rate, and paid campaign ROI. • Produce regular performance reports with clear insights and actionable recommendations. • Use data to continuously test, learn, and improve content strategy and paid performance. • Stay current with platform algorithm changes and industry best practices.

• 1-3 years of experience managing social media accounts. • Demonstrated experience running paid social campaigns on LinkedIn Campaign Manager, Meta Ads Manager. • Proficiency with audience targeting, segmentation, and retargeting methodologies. • Strong content creation skills: copywriting, visual storytelling, and basic design direction. • Experience building and maintaining monthly content calendars. • Familiarity with social media management and scheduling platforms. • Solid understanding of social analytics tools and the ability to translate data into insight. • Excellent written communication skills in English. • Familiarity with CRM integration for custom audience and retargeting workflows. • Basic graphic design skills (Canva, Adobe Creative Suite, or equivalent). • Experience with A/B testing content and paid creative. • Knowledge of SEO principles as they relate to social content.