The Senior Director, Sales & Marketing is a senior commercial leader responsible for accelerating U.S. revenue growth, market penetration, and commercial capability build-out in a high-growth new energy business.
This role combines strategic ownership and operational execution, leading regional sales and marketing teams while building a scalable, disciplined commercial engine. The position plays a critical role in bridging U.S. market dynamics with global (Asia-based) strategy, ensuring alignment, speed, and execution excellence.
• Revenue Growth & Market Expansion
• Own and deliver regional revenue targets and market share growth
• Develop and execute strategic account plans across OEMs, utilities, EPCs, and integrators
• Identify and capture new market opportunities in ESS, EV, and energy transition sectors
• Build long-term customer partnerships and ecosystem influence
• Sales Leadership & Team Performance
• Lead and scale a high-performing regional commercial team
• Establish clear performance metrics, pipeline rigor, and accountability culture
• Upgrade team capability in complex sales, deal execution, and customer engagement
• Go-to-Market & Marketing Strategy
• Define and execute integrated go-to-market strategy aligned with business priorities
• Strengthen brand positioning and market credibility in the U.S.
• Drive customer segmentation, product positioning, and value proposition clarity
• Sales Operations & Commercial Discipline
• Build and institutionalize sales operating cadence (forecasting, pipeline reviews, CRM discipline)
• Implement KPI-driven performance management (conversion, deal velocity, margin)
• Optimize pricing strategy, contract structure, and commercial governance
• Cross-Regional Leadership
• Serve as a key bridge between U.S. commercial teams and global headquarters
• Align execution with global product roadmap and supply chain capabilities
• Drive cross-cultural integration to improve decision speed and execution quality
• Bachelor’s degree required; MBA preferred
• 10–15+ years of progressive experience in Sales, Marketing, or Commercial Leadership
• Proven track record of delivering revenue growth in a $300M–$500M scale business
• Strong experience in B2B technical / industrial sales environments
• Demonstrated capability in sales operations, forecasting, and pipeline management
• Experience operating in high-growth, fast-changing environments
• Strong leadership, executive communication, and stakeholder alignment skills
• Mandarin Chinese proficiency, or
• Proven experience working with Chinese / Asian multinational organizations
• Experience supporting U.S. market entry or rapid expansion phases
• Balanced background across sales leadership + marketing strategy
• Strong understanding of U.S. energy market, policy, and customer landscape