The role involves developing and implementing global market strategies for energy storage products in North America, managing sales channels, and executing marketing activities to maximize product revenue and market presence.
Key Responsibilities
Develop and implement global market go-to-market strategies for energy storage products
Manage product sales lifecycle in collaboration with cross-functional teams
Construct and develop distribution and retail channels in North America
Maintain market order across various channel partners such as KA stores, online platforms, and retailers
Plan and execute marketing activities including independent, joint, and digital marketing campaigns
Develop product pricing strategies to maximize revenue and profit
Oversee product operations and ensure successful market performance
Requirements
Bachelor's degree or above in Marketing, Branding, Business-related majors, or equivalent field.
Fluent in English and familiar with the local environment of the United States.
More than 8 years of experience in the integration of the U.S. channel market of consumer electronics products.
Knowledge and experience of energy storage photovoltaic power supply are preferred.
Familiar with the market dynamics and development trend of the lithium energy storage market in Europe and the United States.
Proficient in marketing strategies and brand marketing activities with certain channel customer resources.
Having some successful cases of marketing landing is preferred.
This position is based in the United States and requires business trips to Shanghai, China.
Familiar with North American channels such as Walmart, Lowe’s, The Home Depot, Harbor Freight, Menards, Rona, and CTC is preferred.