Sr. Social Media Strategist, Employee Advocacy

• Define and execute social media strategy. Design and execute comprehensive social media strategies with leadership that align with business objectives. Provide guidance on best practices and innovative approaches to enhance engagement and visibility. • Drive high-impact campaigns. Lead the execution and performance evaluation of large-scale, multi-channel social media campaigns. Collaborate with stakeholders to integrate campaigns into broader marketing initiatives. • Elevate content strategy. Develop compelling, high-quality content that engages diverse audiences. Ensure content aligns with brand positioning, industry trends, and user expectations. Provide strategic insights to ensure messaging aligns with Esri’s brand identity and marketing goals. • Analyze and optimize performance. Utilize key performance indicators (KPIs) and develop advanced reporting methods to assess impact. Leverage analytics tools to provide strategic recommendations for continuous improvement. Leverage data insights to refine strategy and maximize engagement, conversion, and brand loyalty. • Communicate and Collaborate. Partner with marketing, product, and other teams to align social media efforts with Esri’s corporate vision. Provide insights and strategic recommendations to drive brand growth. Provide mentorship and guidance to junior team members to elevate social media execution. Share expertise across Esri to increase understanding of social media strategy and best practices. • Stay ahead of trends. Maintain expertise in the latest social media trends, tools, and emerging platforms. Experiment with new formats and techniques to drive engagement and position Esri’s social content as a leader in digital engagement.

• 8+ years of experience in social media strategy, with demonstrated experience building successful employee advocacy programs • Proven expertise in leading large-scale social media initiatives and brand campaigns • Strong analytical skills with experience in performance measurement, optimization, and reporting • Exceptional leadership and collaboration skills, with experience working cross-functionally • Deep understanding of digital marketing, content strategy, and audience engagement • Proficiency in social media management tools, analytics platforms, and emerging technologies • Bachelor’s degree in marketing, communications, journalism, public relations, or a related field • Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S. • 2+ years of experience using Sprout Social for employee advocacy • Experience working with executive stakeholders and presenting strategic recommendations • Strong background in paid media strategy, influencer marketing, and audience segmentation • Passion for technology and expertise in GIS and location intelligence • Master's degree in marketing, communications, journalism, public relations, or a related field #LI-KM2

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the base salary range is $88,712 — $155,792 USD