Job Description
The Social Media Lead at Esri is responsible for developing and executing comprehensive social media strategies, managing large-scale campaigns, analyzing performance metrics, and collaborating across teams to enhance brand awareness and community engagement through innovative digital content and advocacy programs.
Key Responsibilities
- Define and execute social media strategy aligned with business objectives
- Lead the planning, execution, and evaluation of large-scale social media campaigns
- Develop high-quality, engaging content that reflects brand positioning and industry trends
- Analyze performance metrics and leverage analytics tools to optimize social media efforts
- Collaborate with cross-functional teams to integrate social media initiatives with broader marketing strategies
- Provide strategic insights and mentorship to team members to enhance social media execution
- Stay updated on social media trends, tools, and emerging platforms to maintain digital leadership
Requirements
- Eight (8) years of experience in social media strategy, with demonstrated experience building successful employee advocacy programs
- Proven expertise in leading large-scale social media initiatives and brand campaigns
- Strong analytical skills with experience in performance measurement, optimization, and reporting
- Exceptional leadership and collaboration skills, with experience working cross-functionally
- Deep understanding of digital marketing, content strategy, and audience engagement
- Proficiency in social media management tools, analytics platforms, and emerging technologies
- Bachelor's degree in marketing, communications, journalism, public relations, or a related field
- Occasional travel may be required up to 20%, depending on business requirements
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available)
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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