Job Description
A Sr. Marketing Data and Segmentation Specialist responsible for leveraging data analysis and segmentation techniques to inform and optimize marketing campaigns, drive customer insights, and support strategic decision-making within Esri's marketing initiatives.
Key Responsibilities
- Partner with Market Intelligence teams to identify and assess market opportunities using data-driven methodologies
- Implement data governance practices to ensure data quality, security, and compliance
- Generate reports with key insights and performance metrics for stakeholders and leadership
- Identify customer segments based on data analysis and build reusable segments for marketing campaigns
- Execute data enrichment initiatives to expand and enhance target markets, industries, or roles
- Collaborate with marketing teams to develop audience and segmentation strategies aligned with campaign goals
- Conduct data analysis to understand market trends and customer behaviors for strategic decision-making
- Monitor and optimize marketing campaign performance based on data insights
- Streamline data collection, storage, and analysis processes and recommend improvements to leadership
- Mentor team members by sharing knowledge and skills related to data analysis and segmentation
Requirements
- Five years of experience building segmentations in a marketing automation platform such as Marketo, Pardot, or similar.
- Two years of experience with statistical analysis tools and data visualization software.
- Advanced experience developing SQL queries.
- Advanced knowledge with Adobe Experience Cloud AAM, AA.
- Proficiency in Power BI.
- Advanced Excel skills including formulas, VBA, and Macros.
- Strong communication and presentation skills.
- Ability to work collaboratively in cross-functional teams.
- Detail-oriented with excellent problem-solving abilities.
- Bachelor’s degree in marketing, data science, statistics, business analytics, or a related field.
- Occasional travel may be required up to 20%, with travel needs potentially varying based on business requirements.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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