Job Description
A Sr. Marketing Data Strategist is responsible for designing and managing scalable marketing data models, ensuring data quality and governance, and developing visualization tools to support strategic decision-making and improve marketing targeting and personalization.
Key Responsibilities
- Design and maintain scalable marketing data models for segmentation, personalization, and performance measurement
- Apply advanced analytical techniques to analyze campaign performance and identify trends
- Implement data enrichment, validation, and quality controls to ensure data accuracy and consistency
- Establish and operationalize data governance standards, benchmarks, and monitoring processes
- Develop dashboards and visualizations to communicate marketing performance and data health metrics
- Partner with cross-functional teams to ensure data compliance, quality, and strategic alignment
- Identify systemic data challenges and establish best practices for data transformations, normalization, and enrichment
Requirements
- Eight (8) years of experience in marketing data, analytics, data strategy, or related fields.
- Strong expertise in data models, segmentation strategy, data quality, governance, and enrichment practices.
- Experience partnering with Legal and Privacy teams on data usage, consent, and compliance requirements.
- Advanced experience working across CRM, marketing automation platforms, Customer Data Platforms (CDPs), and Business Intelligence (BI) tools.
- Advanced SQL skills with the ability to analyze and validate complex datasets.
- Proven ability to influence cross-functional teams and drive alignment without direct authority.
- Strong communication skills with experience presenting strategic recommendations to senior leaders.
- Demonstrated ability to design scalable frameworks rather than one-off solutions.
- Bachelor's degree in business analytics, data science, information systems, or a related field.
- Occasional travel may be required up to 20%, with travel needs potentially varying based on business requirements.
- Applicants must be authorized to work for any employer in the U.S.
- Master's degree in business analytics, data science, information systems, or a related field (recommended qualification).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth
Ready to Apply?
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