Job Description
This role involves developing and executing marketing strategies to promote training products and services, creating compelling content across various channels, and collaborating with internal teams to increase adoption and customer engagement with Esri's GIS training solutions.
Key Responsibilities
- Plan and execute marketing campaigns to promote Training products and services
- Create copy for digital, social, advertising, event, and other marketing channels
- Write blogs, articles, and content to highlight Training impact and customer success
- Collaborate with Sales and stakeholders to identify training needs and develop sales-enablement materials
- Partner with internal teams to cross-promote Training products and grow adoption of ArcGIS software
- Analyze campaign performance data to optimize content and marketing strategies
Requirements
- Five years of experience with digital marketing strategies
- Three years of writing experience, including copywriting and content design for social media, video, publications, email, websites, or other communication channels
- Excellent written and verbal communication skills
- Solid understanding of digital marketing processes
- Comfort with technology and enthusiasm for continually learning new technology
- Ability to build strong relationships with stakeholders and internal teams across the organization
- Ability to manage multiple projects simultaneously and thrive in a fast-paced, cross-functional team environment
- Self-starter, highly organized, with a customer-centric attitude
- Top-notch attention to detail
- Applicants must be authorized to work for any employer in the US; Visa sponsorship is not available for this posting
- Bachelor's degree in marketing, communications, or related field
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave annually
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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