Job Description
The Senior Industry Marketing Manager is responsible for developing and executing strategic marketing campaigns targeting the state and local government market, leveraging various channels and content to increase revenue, build community, and influence industry trends. The role involves market research, content creation, event management, analytics, and collaboration with partners and internal teams to promote Esri's GIS solutions.
Key Responsibilities
- Develop and execute strategic marketing campaigns across multiple channels to increase revenue and market share within the government sector.
- Create marketing content and assets, including messaging, collateral, digital content, and campaign materials.
- Plan and support events and webinars, including content creation, logistics, and community engagement.
- Manage campaign projects to ensure timely delivery within budget, coordinating with stakeholders and handling multiple priorities.
- Track and analyze campaign performance using analytics tools, and report on engagement metrics.
- Leverage marketing technologies to manage activities, segment audiences, run campaigns, and publish content.
- Build and maintain relationships with customers, partners, industry influencers, and professional associations to enhance market positioning.
- Foster a community of users and advocates through activities like user groups, meetups, forums, and online engagement.
Requirements
- Five years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries.
- Established knowledge of marketing principles, campaign management, and process improvement.
- Excellent verbal communication and writing skills for internal and external audiences.
- Highly organized, self-motivated, and able to manage multiple priorities and deadlines.
- Knowledgeable in strong understanding of CRM, social media platforms, business intelligence, and project management processes.
- Strong decision making, problem resolution, and creative thinking skills.
- Must be able to travel up to 20% during peak marketing periods.
- Bachelor’s degree in marketing, business, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Estimated base salary range of $86,528 to $140,608 USD
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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