Job Description
A product marketing manager at Esri is responsible for developing and executing marketing strategies to promote and increase adoption of Esri's SaaS mapping products, collaborating with cross-functional teams, creating engaging content, and analyzing market trends to support product launches and growth.
Key Responsibilities
- Develop go-to-market strategies for Esri products
- Lead communication strategies for product changes, including at events and tradeshows
- Understand user and buyer needs to create personas, positioning, and messaging
- Coordinate and execute product launches, releases, and internal communications
- Partner with cross-functional teams to communicate product information and drive awareness and adoption
- Create engaging content such as web pages, videos, case studies, press releases, and advertisements
- Provide insights into competitive capabilities
- Monitor and analyze key performance indicators to measure product performance in the market
Requirements
- Minimum of 2 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and effectively convey technical information in a non-technical manner.
- Strong interpersonal skills and the ability to thrive in a cross-functional team environment.
- Experience with current marketing software, systems, and tools.
- Understanding of common marketing concepts and best practices, with experience in applying that knowledge strategically and tactically.
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
- Self-starter, detail-oriented, and task-oriented.
- Ability to successfully manage multiple priorities with guidance from leadership.
- Ability to travel 10-20% for strategic meetings, events, and/or tradeshows.
- Bachelor’s degree in business, marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave annually
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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