Job Description
A Product Marketing Manager at Esri is responsible for developing and executing marketing strategies to promote and expand the company's spatial analytics software and AI capabilities, working cross-functionally to drive product awareness, adoption, and sales in both new and existing markets.
Key Responsibilities
- Develop and execute go-to-market strategies for Esri's products
- Lead communication strategies for product updates and lifecycle changes
- Create positioning and messaging based on user and buyer personas
- Coordinate and execute product launches, releases, and multi-channel enablement
- Collaborate with marketing teams to implement campaigns that drive awareness and adoption
- Create content such as web pages, case studies, and videos to support customer engagement
- Work with product management and engineering teams throughout the product lifecycle
- Develop sales enablement materials for internal education and awareness
- Provide insights into competitive capabilities
- Monitor and analyze key performance indicators to measure product performance
Requirements
- Minimum of 2 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and effectively convey technical information in a non-technical manner.
- Strong interpersonal skills and ability to thrive in a cross-functional team environment.
- Experience with current marketing software, systems, and tools.
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically.
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
- Self-starter, detail-oriented, and task-oriented.
- Ability to successfully manage multiple priorities with guidance from leadership.
- Ability to travel 10-20% for strategic meetings, events, and/or tradeshows.
- Bachelor’s degree in business, marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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