Job Description
A product marketing manager at Esri is responsible for developing and executing marketing strategies to promote and drive adoption of mapping technology products, including managing product launches, creating content, and collaborating with cross-functional teams to communicate product value and market positioning.
Key Responsibilities
- Develop go-to-market strategies for Esri products
- Coordinate and execute product launches, releases, and internal communications
- Create and manage marketing content such as web pages, videos, case studies, and press releases
- Develop communication strategies for product changes and lifecycle updates
- Partner with cross-functional teams to promote product awareness and adoption
- Analyze market trends and competitive capabilities to refine product positioning
Requirements
- Minimum of 2 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and effectively convey technical information in a non-technical manner.
- Strong interpersonal skills and ability to thrive in a cross-functional team environment.
- Experience with current marketing software, systems, and tools.
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically.
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
- Self-starter, detail- and task-oriented, able to successfully manage multiple priorities with guidance from leadership.
- Ability to travel 10-20% of the time to customer sites, conferences, trade shows, and other strategic meetings and events.
- Bachelor’s degree in business, marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Base salary range of $70,720 to $120,640 USD
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave annually
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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