Job Description
The Industry Marketing Manager is responsible for developing and executing strategic marketing campaigns within the infrastructure market to increase revenue, build community, and strengthen Esri's market position through content creation, event management, analytics, and collaboration with partners and industry stakeholders.
Key Responsibilities
- Develop and execute strategic marketing campaigns across multiple channels
- Create campaign assets including messaging, print collateral, and digital content
- Contribute to and support third-party and Esri-hosted events with messaging, content, and logistics
- Manage campaign projects to ensure timely delivery within budget
- Track and analyze campaign performance and engagement metrics
- Utilize marketing technologies to manage activities, segment audiences, and publish content
- Build and maintain relationships with customers, distributors, partners, and industry influencers
- Foster a vibrant user community through marketing activities and community-building initiatives
Requirements
- Minimum of 2 years of marketing or related business experience
- Time management, resource management, and project management skills
- Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
- Quick learner with a positive attitude
- Strong decision making, problem resolution, and creative thinking skills
- Excellent written and verbal communication skills
- Must be able to travel up to 20% during peak marketing periods
- Bachelor’s degree in marketing, business, geography, GIS, or related field
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Competitive total rewards strategy
Ready to Apply?
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