Job Description
The Industry Marketing Manager is responsible for developing and executing strategic marketing campaigns within the infrastructure market, focusing on content creation, event management, analytics, and community building to increase revenue, expand markets, and strengthen Esri's presence in the industry.
Key Responsibilities
- Develop and execute strategic marketing campaigns across multiple channels to increase revenue and market share.
- Create campaign assets including messaging, print collateral, and digital content.
- Contribute to and support events and webinars by developing content, managing logistics, and fostering community engagement.
- Manage project timelines, budgets, and deadlines for campaign assets and activities.
- Track and analyze campaign performance using analytics and reporting tools.
- Utilize marketing technologies to manage activities, segment audiences, and publish content.
- Build and maintain relationships with customers, distributors, partners, and industry influencers.
- Foster a vibrant user community through marketing activities, user groups, and online forums.
Requirements
- A minimum of 2 years of marketing or related business experience.
- Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities.
- Excellent written and verbal communication skills.
- Must be able to travel up to 20% during peak marketing periods.
- Bachelor's degree in marketing, business, geography, GIS, or a related field.
- Time management, resource management, and project management skills.
- Strong decision making, problem resolution, and creative thinking skills.
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Base salary range estimated between $70,720 and $110,240 USD
Ready to Apply?
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