Job Description
An Associate Product Marketing Manager at Esri is responsible for developing and executing marketing strategies to promote Esri's mapping and analytics software, driving awareness, adoption, and sales through content creation, cross-functional collaboration, and market analysis.
Key Responsibilities
- Understand user and buyer needs to create personas, positioning, and messaging
- Coordinate and execute product releases, internal communications, and multi-channel enablement
- Partner with cross-functional teams to drive awareness and adoption of Esri technology
- Create engaging content such as web pages, videos, case studies, press releases, and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
Requirements
- One year of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and convey technical information in a non-technical manner.
- Strong interpersonal skills with the ability to thrive in a cross-functional team environment.
- Experience with marketing technology and common marketing concepts.
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects.
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
- Self-starter, detail-oriented, and task-oriented.
- Ability to successfully manage multiple priorities with guidance from leadership.
- Ability to travel 10-20% of the time for strategic meetings, events, and/or tradeshows.
- Bachelor’s degree in business, marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Base salary range of $70,304 - $97,344 USD
Ready to Apply?
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