Director, Growth Marketing
Empire StateLocation not specified
Full Time
Posted March 4, 2026
$170k - $185k
~115 people viewed this recently
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Job Description
Empire State Realty Trust, Inc.
Key Responsibilities
- Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
- Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
- Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
- Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
- Partner with vendors and internal teams to design, test, and launch new website features and components
- Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making
- Own paid media strategy and performance across search, social, display, and programmatic channels
- Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
- Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
- Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance
- Ensure paid media efforts are tightly integrated with website optimization and testing initiatives
- Develop and execute digital growth strategies aligned with company goals and annual KPIs
- Drive YoY growth through paid acquisition, SEO/AEO, website optimization, and testing
- Monitor and optimize KPIs across acquisition, conversion, and revenue performance
- Track campaign costs and prioritize ROI across all digital marketing efforts
- Use analytics, testing insights, and predictive signals to inform strategy and resource allocation
- Manage digital marketing budgets and ensure efficient deployment of spend
- Own performance and optimization of OTA and third-party marketplace pages
- Test content, messaging, imagery, offers, and page structure to improve visibility and conversion
- Partner with Revenue and Marketing teams to evaluate OTA performance and return
- Embrace OTA platforms as strategic growth channels and continuously optimize
- Own analytics strategy, tagging, and measurement frameworks across website, paid media, OTA, and testing initiatives
- Advise on GA4, attribution models, and performance dashboards to track funnel performance and ROI
- Report weekly, monthly, and quarterly results to senior leadership with clear insights and recommendations
- Translate complex data into actionable decisions that drive growth
- Supervise and mentor a digital analyst, senior digital product manager, and web coordinator, setting clear priorities and expectations
- Partner with Creative, Content, PR, IT, Revenue, internal stakeholders, and external vendors to execute growth initiatives
- Foster a culture of testing, accountability, and continuous improvement
- Leverage AI-powered tools, including agentic coworkers, to improve website performance, paid media optimization, personalization, testing velocity, and organic performance
- Identify and implement emerging technologies that improve efficiency and results
- Ensure digital campaigns, analytics, and AI-driven tools comply with legal, regulatory, and data privacy requirements
Requirements
- Demonstrated ability to lead, mentor, and develop team members in a fast-paced, performance-driven environment
- Strong analytical, financial, and problem-solving skills with the ability to translate data into actionable insights
- Excellent communication and presentation skills, with experience reporting performance and recommendations to senior leadership
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
Benefits & Perks
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
Ready to Apply?
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