Job Description
The role involves developing and executing strategic marketing campaigns to generate demand and build pipeline within the Public Sector, collaborating with sales, partners, and global teams to achieve growth and revenue goals through various marketing tactics and events.
Key Responsibilities
- Develop and execute the yearly Public Sector marketing plan aligned with business goals.
- Design and implement strategic marketing campaigns across various channels to generate pipeline.
- Manage participation in industry events, webinars, and in-person events from planning to execution.
- Create and scale demand generation programs, including account-based marketing and partner campaigns.
- Collaborate with global marketing teams to adapt and leverage global campaigns for the Public Sector.
- Plan and host flagship Process Intelligence events to accelerate opportunities and deepen customer relationships.
- Enable sales, BDR, and partner teams on marketing campaigns, messages, and programs.
- Analyze marketing performance metrics and optimize campaigns to meet demand targets.
Requirements
- 7 years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
- Degree in marketing, communications, business, or related field
- Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns
- Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams
- Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Advanced ability to analyze performance metrics and use insights to guide decision-making
- Familiarity with CRM, marketing automation tools, and reporting platforms
- Knowledge of best practices in modern marketing persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, and demand generation funnel
- Experience with diverse marketing tactics such as influencer networks, industry association partnerships, account-based marketing, events, digital marketing, email marketing, and partner marketing to drive demand
- Willingness to travel approximately 30% of the time
- Ability to build and execute strategic marketing campaigns across multiple channels including digital channels like email and LinkedIn
- Experience designing and executing industry-specific events, webinars, and in-person events
- Experience creating and scaling demand creation programs for account-based marketing and pipeline acceleration
- Experience working with partners to leverage their expertise for increasing awareness and creating pipeline
- Ability to work cross-functionally with corporate marketing and global campaigns teams to adapt and create industry-specific campaigns
- Experience planning and hosting flagship Process Intelligence event series to accelerate opportunities and generate pipeline
- Ability to enable sales, BDR, and partner teams on campaigns, key messages, and marketing programs
- Experience leading demand generation reporting using marketing analytics to drive corrective actions and achieve targets
- Ability to effectively manage marketing budgets to drive new pipeline creation and pipeline acceleration
Benefits & Perks
Total compensation package includes base salary, bonus, commission, equity, and benefits
Health, dental, and life insurance
401k retirement plan
Paid time off
Hybrid working options
Company equity RSUs
Generous PTO
Extensive parental leave
Dedicated volunteer days
Gym subsidies
Counseling and well-being programs
Internal mobility and mentorship opportunities
Career development and learning programs
Ready to Apply?
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