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Product Marketing Manager - Platform API s

Celonis
Madrid, Spain
Full Time
Posted September 10, 2025
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Job Description

A product marketing role focused on developing positioning, messaging, and go-to-market strategies for Celonis's platform APIs, collaborating with product, sales, and marketing teams to drive product adoption and market success.

Key Responsibilities

  • Develop product positioning and messaging for the Celonis platform APIs to ensure global scalability and market differentiation
  • Create sales and marketing materials such as pitch decks, demos, and event sessions tailored to target audiences
  • Conduct market research, analyze competitive intelligence, and collaborate with cross-functional teams to define and execute go-to-market strategies
  • Partner with product management to strategize and support the launch and ongoing adoption of new products
  • Develop and implement campaigns in collaboration with demand generation and content marketing teams to drive product adoption and pipeline growth
  • Establish thought leadership through industry events, social media, press, and analyst engagements

Requirements

  • At least 4 years of experience working in software product marketing.
  • Expertise within the open-platforms strategies and APIs space.
  • Track record of successfully launching data-focused products.
  • Experience speaking with CXOs across IT and business audiences about their requirements.
  • Experience presenting at conferences and customer engagements.
  • Highly logical and analytical, with an enthusiasm for connecting dots between ideas.
  • Proactive, with strong ownership of all the workstreams you touch.
  • Agile and team-oriented, with the ability to give and receive feedback, change tack, and collaborate with a team to achieve a goal.
  • A bias towards action and delivering measurable results with a consistent track record of successful projects.
  • BA or BS degree is required, ideally in a quantitative field such as Engineering, Computer Science, or equivalent.

Benefits & Perks

Compensation/salary range (not specified)
Hybrid working options
Company equity RSUs
Generous PTO
Extensive parental leave
Dedicated volunteer days
Access to gym subsidies
Counseling and well-being programs
Internal mobility and career development opportunities
Mentorship programs
Comprehensive benefits package
Global collaboration with international teams
Open culture with autonomous teams

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