Senior Marketing Systems Associate (Remote)

• Serve as a primary administrator and internal subject matter expert for Atwell’s marketing technology platforms, including marketing automation, email marketing, CRM, analytics, reporting, intranet, and digital engagement tools. • Monitor system performance, data quality, integrations, user access, and platform effectiveness across marketing and business development systems. • Evaluate existing marketing technology tools and platform capabilities to identify opportunities for improved functionality, automation, scalability, and cost efficiency. • Manage vendor relationships, platform support tickets, upgrades, documentation, governance standards, and best practices. • Partner cross-functionally with Marketing, IT, Human Resources, Corporate Communications, Talent Acquisition, and other teams to support technology implementation and rollouts. • Support user adoption through training, coaching, documentation, user guides, and ongoing best-practice support. • Track adoption metrics and recommend strategies to increase utilization, engagement, and consistency across platforms. • Evaluate marketing workflows and recommend process improvements that reduce manual work, improve accuracy, and support scalable operations. • Partner with the Associate Director of Digital Communications on CRM hygiene, segmentation, campaign tracking, reporting structures, and data management initiatives. • Maintain dashboards and reports to measure campaign performance, lead generation, engagement, website activity, and business development outcomes. • Translate digital marketing data into actionable insights and recommendations for leadership and internal stakeholders. • Stay current on emerging marketing technologies, AI applications, analytics, automation, and digital trends, including best practices within the AEC industry.

• Bachelor’s degree in marketing, business, information systems, digital marketing, or a related field. • 5–8 years of experience in digital marketing, marketing technology, platform administration, or marketing systems management. • Experience supporting or implementing enterprise systems such as CRM, ERP, project management tools, marketing automation platforms, or enterprise data platforms. • Experience with HubSpot is preferred. • Experience supporting change management, technology adoption, training, or enablement initiatives. • Familiarity with AI-powered marketing tools, workflow automation, digital transformation, and emerging marketing technologies. • Strong understanding of marketing technology platforms, including marketing automation systems, email marketing tools, content management systems, analytics tools, SEO platforms, and integration technologies. • Knowledge of APIs, data management, integrations, and workflow automation. • Strong written and verbal communication skills, including the ability to explain complex information to both technical and non-technical audiences. • Strong project management, organization, and time management skills. • Ability to work independently while collaborating across teams and levels of leadership.