Job Description
Work with a Top 20 CPA and advisory firm that Accounts for Anything.
Key Responsibilities
- Editorial Engine
- Manage the content calendar and production pipeline, keeping a steady flow of high-quality, on-brand perspectives across formats; articles, guides, e-books, one-pagers, web, and social.
- Write, draft, edit, and elevate work so every piece sounds unmistakably like Aprio.
- Execute demand and lead-generation campaigns across industries and service lines, mapped to buyer intent and timely moments such as tax season, new legislation, and year-end planning.
- Create full campaigns - amplify ideas across multiple channels
- Develop and direct AI agents for research, drafting, repurposing, and distribution — with human-led judgment, editing, and brand building.
- Help sharpen prompts, templates, and ways of working that help the team move faster without losing quality.
- Uphold Aprio’s voice across everything you touch, and partner with our specialists and the National Tax Office to get the details right.
- Keep a human in the loop on technical tax and audit content, with care for accuracy and compliance.
- Utilize analytics to assess and determine editorial production across website performance, search optimization, client engagement, pipeline contribution, and AI-search visibility.
- Build and own reporting systems that translate content performance into measurable business results and strategic insights.
Requirements
- 5+ years in communications, marketing, editorial, and/or demand generation, ideally in B2B, professional services, or financial services.
- Excellent writing and editing, and a good eye for what makes content genuinely worth reading.
- Comfort with AI tools and real eagerness to build with them – experience with generative AI.
- Hands-on campaign experience across email, social, web, and SEO.
- A working understanding of how AI answer engines (GEO/AEO).
- Strong organizational skills.
- A collaborative style and the credibility to work with subject-matter specialists.
- Background in accounting, tax, or another regulated professional-services environment.
- Experience in developing AI agents, infusing process automation to enhance editorial programs
- Familiarity with marketing automation and CRM (e.g. HubSpot or Salesforce).
- Comfort with multimedia or design tools, or experience directing creative.
- Experience with industry or vertical marketing.
Ready to Apply?
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