Work with a Top 20 CPA and advisory firm that Accounts for Anything.
Key Responsibilities
Ensure a cohesive and connected GTM strategy across Industries and Practices that supports organic growth goals
Partner with Industry Leaders, Industry Growth Leaders (IGLs), and practice leadership to build and execute data-driven growth strategies and initiatives – including expanding services with clients to deepen relationships and driving the GTM rollout of AI-enabled solutions
Drive execution rigor by developing reporting and analytics used to track and manage progress of GTM initiatives and overall GTM progress (e.g., industry growth trends and underlying drivers, forward revenue visibility based on pipeline)
Coach industry leaders into stronger operators and client relationship leaders who proactively push partners in their industries to focus on connecting clients to the right Aprio solutions to solve their challenges and drive their success
Drive adoption and refinement of AI-enabled GTM tools and systems (e.g., Hubspot, Propense.AI) to support the organization
Requirements
8-12+ years of experience in go-to-market strategy, growth strategy, or business development leadership
Experience in a similar go-to-market or growth strategy leadership role within the professional services industry, ideally at a national or leading regional accounting and advisory firm
Demonstrated ability to build a data-driven GTM strategy and translate it into disciplined execution across a matrixed, multi-business-line organization
Strong executive presence and stakeholder management skills; proven ability to influence and align senior leaders without direct authority
Analytical rigor; comfortable building and interpreting dashboards, pipeline metrics, and business cases
Track record of developing and upskilling growth leaders/managers into higher-impact strategic roles
Demonstrated experience building AI agents or solutions to drive GTM strategic initiatives
Bachelor’s degree required
Experience with Power BI and Salesforce/HubSpot, or a similar GTM technology stack