Job Description
The Digital Marketing and Demand Generation Specialist is responsible for developing and executing multi-channel marketing campaigns to attract and convert prospects, driving pipeline growth and revenue for Alarm.com's Venture Business Units through creative, data-driven strategies.
Key Responsibilities
- Define product positioning, value propositions, and audience personas in collaboration with VBU leadership.
- Develop, implement, and test integrated demand generation programs tailored to each VBU's target audience and growth goals.
- Manage multi-channel marketing campaigns across paid search, paid social, display, retargeting, email, and ABM.
- Leverage AI-powered tools to optimize targeting, automate workflows, personalize messaging, and analyze campaign performance.
- Create landing pages, email content, and offers such as whitepapers, webinars, and case studies to generate qualified leads.
- Conduct market research to identify target audiences and emerging digital trends to inform marketing strategies.
Requirements
- 3 to 5 years of hands-on demand generation, digital marketing, or growth marketing experience in an agency or in-house setting.
- Proven track record of creating B2B campaigns that drive measurable pipelines and revenue.
- Strong analytical skills with the ability to translate data into clear reports and actionable insights, including experience with Google Analytics, campaign dashboards, and attribution tracking.
- Experience with marketing automation platforms, ideally Pardot.
- Familiarity with SEO, paid media, account-based marketing (ABM), and conversion optimization.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Excellent communication skills with the ability to align marketing strategies with sales priorities.
Benefits & Perks
Competitive pay
Subsidized medical plan options
HSA with generous company contribution
401(k) with employer match
Paid holidays
Wellness time
Vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability insurance
Company-paid life insurance
FSAs (Flexible Spending Accounts)
Well-being resources and activities
Casual dress work environment
Ready to Apply?
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