Digital Marketing Manager
Alarm.comPosted April 14, 2025
Liberty Lake, Washington
Not Specified$70,000 - $100,000
Full Time
Job Description
The Digital Marketing Manager at OpenEye will lead the demand generation strategy, focusing on driving qualified leads and optimizing digital campaigns across various platforms, while managing the marketing budget to maximize ROI.
Responsibilities
- •Develop and execute digital marketing strategies to generate and nurture leads
- •Manage and optimize campaigns across email, search, social media, and display advertising
- •Implement and refine marketing automation and lead nurturing workflows
- •Oversee and manage the digital marketing budget
- •Collaborate with marketing and sales to align campaign strategies and goals
- •Track and report on campaign performance metrics
- •Maintain and improve SEO SEM performance
- •Manage website content and landing pages to support conversion goals
- •Stay current on digital marketing trends and best practices
- •Coordinate with external vendors and agencies for campaign execution
Requirements
- •4 years of experience in digital marketing, with a proven track record of successful campaign management.
- •Bachelor's degree in marketing, Communications, Public Relations, Business Administration, or a related field.
- •Strong understanding of digital marketing channels and tools.
- •Excellent analytical and problem-solving skills.
- •Proficiency in Salesforce and Marketing Cloud Account Engagement (formerly Pardot).
- •Exceptional communication abilities.
- •Experience with martech stack including Zoom Webinar, Wistia, WordPress, Hotjar, ahrefs, Google Analytics, Google Search Console, G2, Zeplin, and Jira.
Benefits
- •Compensation/salary range: 70,000 - 100,000 USD
- •Annual discretionary bonus
- •Relocation Assistance
- •Employees can purchase company stock at a discounted rate
- •Medical, dental, vision prescription benefits starting day 1
- •Generous medical plan subsidy and health savings account option with company contribution
- •Up to 5,000 annual company match for 401k
- •Company paid short-term and long-term disability, AD&D and life insurance
- •Lifestyle Spending Account (LSA) for well-being needs reimbursement
- •Paid maternity and paternity leave
- •Pet Insurance
- •Free annual membership to Care.com
- •Free access to the Headspace app for you and up to five friends and family members
- •15 Days of Paid Vacation accrued per year (increases after year 3)
- •Paid Sick Wellness time accrued at a rate of 1 hour for every 35 hours worked
- •9 Paid Holidays per year
- •Educational Assistance Program covering non-degree support, undergraduate and graduate degrees
- •Employee Equipment Program
- •Free Alarm.com system for your home