Campaign Specialist, Portworx
Pure StorageSanta Clara, California
Full Time
Posted April 15, 2025
$111k - $168k
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Application opens on company website
Job Description
The role involves developing and managing integrated multi-channel marketing programs to drive lead generation and sales pipeline growth, while collaborating with cross-functional teams and optimizing marketing performance through data-driven strategies.
Key Responsibilities
- Develop and manage integrated multi-channel marketing programs to drive lead generation and sales pipeline growth.
- Execute marketing programs, including webinars, emails, and customer outreach.
- Own and optimize the email marketing conversion funnel through Marketo.
- Track, measure, and analyze marketing programs performance to optimize effectiveness.
- Manage and grow the community by fostering engagement and creating compelling content.
Requirements
- 2-4 years of experience in campaign marketing or demand generation.
- Strong understanding of lead nurturing and multi-touch marketing strategies to drive conversion.
- Expertise in email marketing strategy, including A/B testing, audience segmentation, and automation.
- Ability to use data and analytics to track performance and refine strategies.
- Solid experience working with Salesforce.com and Marketo to execute integrated demand generation campaigns including measurement of campaign effectiveness.
- Proven experience partnering with sales and marketing teams to create and execute integrated marketing programs.
- Track record of marketing results with a strong creative and analytical mindset.
- Bachelor's degree in Business, Marketing, Technology, or a related field.
Benefits & Perks
Annual base salary range of 111,000 - 168,000
In-office work environment in Santa Clara, California
Flexible time off
Wellness resources
Company-sponsored team events
Potential eligibility for incentive pay and/or equity
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