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Campaign Specialist, Portworx

Pure Storage
Santa Clara, California
Full Time
Posted April 15, 2025
$111k - $168k
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Application opens on company website

Job Description

The role involves developing and managing integrated multi-channel marketing programs to drive lead generation and sales pipeline growth, while collaborating with cross-functional teams and optimizing marketing performance through data-driven strategies.

Key Responsibilities

  • Develop and manage integrated multi-channel marketing programs to drive lead generation and sales pipeline growth.
  • Execute marketing programs, including webinars, emails, and customer outreach.
  • Own and optimize the email marketing conversion funnel through Marketo.
  • Track, measure, and analyze marketing programs performance to optimize effectiveness.
  • Manage and grow the community by fostering engagement and creating compelling content.

Requirements

  • 2-4 years of experience in campaign marketing or demand generation.
  • Strong understanding of lead nurturing and multi-touch marketing strategies to drive conversion.
  • Expertise in email marketing strategy, including A/B testing, audience segmentation, and automation.
  • Ability to use data and analytics to track performance and refine strategies.
  • Solid experience working with Salesforce.com and Marketo to execute integrated demand generation campaigns including measurement of campaign effectiveness.
  • Proven experience partnering with sales and marketing teams to create and execute integrated marketing programs.
  • Track record of marketing results with a strong creative and analytical mindset.
  • Bachelor's degree in Business, Marketing, Technology, or a related field.

Benefits & Perks

Annual base salary range of 111,000 - 168,000
In-office work environment in Santa Clara, California
Flexible time off
Wellness resources
Company-sponsored team events
Potential eligibility for incentive pay and/or equity

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