Data Analyst m f d
Viessmann Climate SolutionsPosted April 14, 2025
Berlin, Berlin
Renewable Energy DevelopmentFull Time
Job Description
The Marketing Data Analyst will generate and prepare data-driven insights for marketing, service, and sales activities, focusing on optimizing customer journeys and enhancing campaign efficiency through data analysis and visualization. The role involves collaborating with various teams to support strategic decision-making and improve performance metrics using tools like Power BI and SQL.
Responsibilities
- •Conduct customer journey analyses to identify trends and derive actionable recommendations.
- •Develop, maintain, and optimize dashboards and reports in Power BI and Google Sheets for KPI visualization.
- •Automate and optimize data processes while ensuring data quality using Python, SQL, and Databricks.
- •Support marketing teams with planning, forecasting, and monitoring of target KPIs.
- •Create country-specific analyses to drive growth and optimize digital marketing channels.
- •Collaborate with Data Engineering and Data Science teams.
- •Prepare results in presentations, reports, and summaries for stakeholders.
Requirements
- •A completed degree in business administration, economics, data science, or a comparable analytical field.
- •Several years of professional experience in business intelligence, data analytics, CRM, or a similar analytical area.
- •Strong analytical skills and knowledge of statistics and data modeling.
- •Extensive experience with tools like Power BI, Google Data Studio, Databricks, and ideally Python, SQL, or similar technologies.
- •Experience in analyzing CRM, call center, and or performance marketing data.
- •Language skills in German and English at least Level C1.
Benefits
- •Permanent position
- •30 days of paid vacation a year
- •Referral bonus for hiring candidates
- •Exclusive discounts on selected products and services
- •Free healthy snacks and drinks
- •Access to coaching and therapy for employees and families
- •Partnerships for commuting by Job Bike or Europcar
- •Professional and personal training opportunities
- •Option of mobile working with technical equipment provided
- •Flexible working hours
- •Child-parent room with toys and space to play
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