Sr. Content Marketing Specialist, Video
EsriPosted April 15, 2025
Redlands, California
Not Specified$74,880 - $124,800
Full Time
Job Description
The role involves developing and executing strategic marketing plans to enhance the visibility and distribution of Esri's video content, collaborating with various teams and partners to reach targeted audiences effectively.
Responsibilities
- •Develop and execute video distribution strategies to expand audience reach.
- •Collaborate with social media, PR, and marketing teams to amplify video content.
- •Advise on video incorporation into online user experiences and ensure best practices.
- •Identify promotional synergies with PR and marketing media buying teams.
- •Repurpose or create video content for digital channels.
- •Leverage partnerships for content co-promotion and distribution.
- •Oversee internal resources for disseminating video content to Esri staff.
- •Advise internal teams on using video for audience communication.
- •Track video performance on digital platforms and create reports for strategy.
- •Research best practices in video promotion and web interface design.
Requirements
- •5 years of experience in marketing, creative services promotion, or related field
- •Demonstrated success in amplifying video-centric messaging and storytelling via digital platforms
- •Experience in supporting, strategizing, and creating campaigns on digital platforms
- •Ability to form strong working relationships within creative and marketing teams across the organization to find opportunities for, and implement the promotion of videos
- •Experience copywriting or overseeing freelance copywriters
- •Ability to work with digital analytics team to track online performance of videos and recommend content strategy based on findings
- •Strong organizational skills and attention to detail
- •Ability to work in a team setting, independently, and on multiple tasks simultaneously in a fast-paced, deadline-driven environment
- •Bachelor's in Journalism, Public Relations, Marketing, English, Creative Writing, Video Production, or other communications discipline
- •Applicants must be authorized to work for any employer in the U.S.
Benefits
- •Base salary range: 74,880 - 124,800 USD
- •Minimum accrual of 80 hours of vacation leave
- •Twelve paid holidays throughout the calendar year
- •Medical, dental, vision, basic and supplemental life insurance for employees and their families
- •401(k) and profit-sharing programs
- •Opportunities for personal and professional growth
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