Lead Frontend Engineer (React)
ZartisPosted March 7, 2025
Full Time
Job Description
The Lead Frontend Engineer will be responsible for developing and managing tracking solutions for various analytics platforms, collaborating with cross-functional teams to ensure effective data collection and compliance with privacy regulations, while utilizing skills in JavaScript, React, and tag management solutions.
Responsibilities
- •Implement and manage third-party marketing and analytics tags across web and mobile platforms.
- •Integrate and configure Customer Data Platforms (CDPs) and align data collection strategies with business goals.
- •Collaborate with marketing, analytics, product, and engineering teams to define tracking requirements.
- •Draft business requirements documents (BRDs), solution design references (SDRs), and technical implementation guides.
- •Develop and maintain data layers for structured and scalable event tracking.
- •Perform QA and troubleshoot tagging issues to ensure data accuracy.
- •Ensure privacy compliance in data collection and align tracking with first-party data strategies.
- •Collaborate on CDP audience segmentation and enhance attribution capabilities across digital channels.
Requirements
- •Proficiency in JavaScript, React, HTML, and CSS with an emphasis on event-based tracking and tag implementation.
- •Strong hands-on experience with Tag Management Solutions (TMS) like Google Tag Manager (GTM), Adobe Launch, and Tealium iQ.
- •Experience working with third-party event tracking, such as Web Analytics (e.g. Adobe Analytics, Google Analytics GA4) and Paid Media (e.g. Google AdWords, Meta Pixels, and DMPs like LiveRamp).
- •Familiarity with Customer Data Platforms (CDPs) like Segment, Twilio, Amperity, and Tealium AudienceStream.
- •Ability to draft business requirements documents (BRDs), solution design references (SDRs), and technical documentation for data tracking implementations.
- •Strong understanding of cross-domain tracking, UTM parameters, first-party cookies, and server-side tagging.
- •Knowledge of data privacy regulations (GDPR, CCPA) and their impact on data collection and marketing strategies.
- •Excellent troubleshooting and debugging skills using tools like Chrome DevTools, Adobe Debugger, and Tag Assistant.
- •Experience implementing and managing third-party marketing and analytics tags (pixels) across web and mobile platforms.
- •Experience integrating and configuring CDPs (Segment, Twilio, Amperity, Tealium AudienceStream) and aligning data collection strategies with business goals.
- •Experience collaborating with marketing, analytics, product, and engineering teams to define tracking requirements and ensure seamless data flow across systems.
- •Experience developing and maintaining data layers to ensure structured and scalable event tracking.
- •Experience performing QA and troubleshooting tagging issues, ensuring data accuracy through debugging tools.
- •Experience ensuring privacy compliance (GDPR, CCPA) in data collection and aligning tracking with first-party data strategies and server-side tagging.
Benefits
- •100% Remote Work
- •WFH allowance Monthly payment as financial support for remote working
- •Career Growth with established career development program
- •Training with allocated time for tech training and access to online courses
- •Mentoring Program for mentorship opportunities
- •Zartis Wellbeing Hub providing sessions with specialists
- •Flexible Working schedule
- •Multicultural working environment with tech events and team-building activities
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