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Listing evidence and provenance
- Source
- Workday View original listing
- Freshness
- Open in the current public read path; this is not an employer guarantee.Last observed October 5, 2026
- Classification
- Modern power-system classification not yet published for this listing.Legacy source industry field: Utilities
- Pay provenance
- Employer-provided pay
Job Description
Connected, Committed, Trustworthy, Safe
Key Responsibilities
- Lead assigned marketing strategy and execution for the Customer Energy and Transportation Solutions group, supporting development of marketing strategy and execution for new/market transformation products and mature products. Drive understanding of business priorities and report on marketing results. Utilize customer insights, data and internal relationships to increase product awareness and participation. Customer
- Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for new/market transformation and mature products. Perform customer segmentation analysis and distill product value propositions to develop product bundles.
- Understand customers using internal and external data to determine customer preferences..
- Track and report on assigned budget and KPIs.
- Support product awareness research.
- Identify product and customer experience improvement recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, Advertising or related field.
- 5 years marketing experience OR a combination of sales and marketing.
- 2 years of experience in one or more of the following: program, product or brand management.
- Demonstrated knowledge of brand, advertising, and promotion principles and tactics.
- Peer leadership with excellent communication skills and proven results.
- MBA
- Customer research experience
- Market intelligence mining
- Experience using AI
- Our culture is grounded in shared values and employee commitments that guide how we work, support one another, and grow together.
Ready to Apply?
Apply directly on Xcel Energy's site
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