Apply Now
Application opens on company website
Job Description
The Head of Marketing for Move Sword Health is responsible for leading and executing full-stack marketing strategies to drive member enrollment, engagement, and retention for an AI-powered pain care solution, while building and managing a marketing team and shaping the brand's narrative across various channels.
Key Responsibilities
- Lead and execute marketing campaigns to drive member enrollments, engagement, and retention
- Optimize the entire marketing funnel through A/B testing and conversion rate improvements
- Shape and communicate the brand narrative to differentiate Move from competitors
- Develop and manage B2C messaging across channels such as Email, Direct Mail, and SMS
- Analyze performance data to inform marketing strategies and campaign adjustments
- Build and lead a marketing team to support growth objectives
- Collaborate with Product, Commercial, Design, Content, and Central Marketing teams to accelerate growth
Requirements
- Experience in leading marketing efforts for a digital health or AI-driven healthcare solution, with a focus on direct-to-consumer campaigns.
- Proven ability to craft and execute marketing campaigns that drive member enrollments, engagement, and long-term retention across the entire marketing funnel.
- Experience in leading top to bottom funnel A/B testing and optimizing conversion across enrollment and lifecycle journeys.
- Ability to shape and communicate a compelling brand narrative that differentiates the product from other digital fitness or healthcare solutions.
- Strong skills in developing and leading campaigns and messaging across multiple channels including Email, Direct Mail, and SMS.
- Experience analyzing performance data to inform marketing strategies and improve campaign effectiveness.
- Ability to build, lead, and manage a marketing team, including hands-on involvement in campaign creation and execution.
- Deep passion for creative writing and storytelling in a marketing context.
- Experience in working closely with cross-functional teams such as Product, Commercial, Design, Content, and Central Marketing teams.
- Legal right to work in the United States; immigration or work visa sponsorship will not be provided.
- Full-time employment status with a minimum of 25 hours per week.
Benefits & Perks
Comprehensive health, dental and vision insurance
Life and AD D Insurance
Financial advisory services
Supplemental Insurance Benefits
Accident, Hospital and Critical Illness coverage
Health Savings Account
Equity shares
Discretionary PTO plan
Parental leave
401 k retirement plan
Flexible working hours
Remote-first company
Paid company holidays
Free digital therapist for employee and family
Ready to Apply?
Join Sword and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Sword
VP, Consultant Relations
Sword
NEW
Remote
Full Time
6h
Head of People Ops
Sword
Remote
Full Time
6d
Senior Backend Engineer - Data Platform
Sword
VISA
Not specified
Full Time
6d
More jobs in Remote
Account Executive APJ
Planet
NEW
Remote
Full Time
2d
Account Executive NATO
Planet
NEW
Remote
Full Time
2d
Account Executive NATO
Planet
NEW
Remote
Full Time
2d