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  3. Sr. Digital Visual Designer
SU

Sr. Digital Visual Designer

Sunrun
Lehi, UT
Full Time
Posted June 30, 2026
$75k - $100k
Solar Energy
~107 people viewed this recently
Apply Now

Application opens on company website

Job Description

Jacquie Hoffman (jacquie.hoffman@sunrun.com)

Key Responsibilities

  • Visual Design & Brand Identity
  • Multi-Channel Design: Produce a wide range of digital assets—social media graphics (static and motion), display banners, email templates, web landing pages, and in-product UI screens—that feel unmistakably Sunrun.
  • Brand Guardianship: Serve as a steward of the Sunrun visual identity, ensuring all output aligns with brand guidelines while actively pushing the creative standard higher.
  • Visual Storytelling: Translate complex solar technology and financial concepts into elegant, digestible infographics, visual narratives, and UI content patterns that reduce friction and build confidence.
  • High-Fidelity Craft: Deliver pixel-perfect mockups, prototypes, and production-ready assets across desktop, tablet, and mobile breakpoints.
  • UI Design & Design Systems
  • Interface Design: Design intuitive, aesthetically refined interfaces for web and mobile products—crafting layouts, color schemes, typography hierarchies, icon sets, and interactive elements that put users first.
  • Design System Ownership: Help develop, maintain, and evolve Sunrun's design system, style guides, and UI pattern libraries, ensuring consistency and enabling design-to-development velocity.
  • Developer Partnership: Collaborate closely with front-end engineers, speaking the language of HTML/CSS constraints to bridge the gap between design intent and technical implementation.
  • Performance & Conversion Optimization
  • Direct Response Design: Partner with the Performance Marketing team to design high-impact ad creative that drives measurable action across Meta, Google, Salesforce Marketing Cloud, and emerging platforms.
  • A/B Testing Support: Develop multiple creative iterations to identify visual and UX drivers that improve click-through, conversion, and retention rates.
  • Conversion-Optimized UX: Ensure every customer-facing touchpoint—from first ad impression to final checkout—is cohesive, accessible, and conversion-optimized.
  • Collaboration & Innovation
  • Cross-Functional Leadership: Collaborate with Copywriters, UX Designers, Product Managers, Marketing Leads, and Engineers to take projects from initial brief through final pixel-perfect delivery.
  • Design Advocacy: Present and defend design decisions clearly, incorporating stakeholder feedback with professionalism and a point of view.
  • AI-Assisted Workflows: Leverage AI design tools (e.g., Adobe Firefly, Midjourney, generative fills) to accelerate image creation, automate repetitive tasks, and explore new creative concepts.
  • Trend Leadership: Stay ahead of digital design trends, UI/UX best practices, accessibility standards, and technology shifts to keep Sunrun feeling fresh and best-in-class.

Requirements

  • Experience: 2+ years of professional design experience in a digital design role, with a portfolio demonstrating both marketing design excellence and systematic UI/product work. In-house or agency experience welcomed.
  • Portfolio: A strong portfolio showcasing mastery of layout, typography, color theory, and user-centered design—with clear examples of both brand/marketing campaigns and UI/product design.
  • Software Mastery: Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects). Experience with Salesforce Marketing Cloud is a strong plus.
  • Design Systems: Demonstrated experience building and maintaining design systems, component libraries, and style guides in Figma or equivalent tools.
  • Motion Graphics: Intermediate to advanced skills in motion design, including animated social content, GIFs, and short-form video editing.
  • Front-End Fluency: Familiarity with HTML/CSS constraints—you don't need to write code, but you can speak the language fluently with developers.
  • Performance Design: Proven track record designing direct-response assets for paid social and digital advertising, with an understanding of what drives click-through and conversion.
  • AI Fluency: Comfort using AI tools to enhance the creative process, accelerate production, and explore generative concepts.
  • Project Management: Ability to manage multiple concurrent projects under tight deadlines, prioritizing by business impact.
  • Communication: Excellent presentation and collaboration skills; comfortable defending design decisions and incorporating feedback from diverse stakeholders.
  • Education: Bachelor's degree in Graphic Design, Interaction Design, or a related field preferred.

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