Job Description
Jacquie Hoffman (jacquie.hoffman@sunrun.com)
Key Responsibilities
- Social Media Strategy & Content Creation
- Develop and execute a comprehensive social media strategy across all major platform
- Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/TikToks), graphics, and copy.
- Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
- Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.
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- Sales Enablement & Lead Generation
- Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.
- Design and implement social selling strategies to identify and engage potential leads.
- Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution.
- Monitor social channels for sales opportunities and facilitate hand-offs to the sales department.
- Recruitment Branding & Talent Attraction
- Employer Brand Storytelling: Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high-performing sales professionals.
- Recruiter Enablement: Develop plug-and-play social assets for our recruiting team to help them source top-tier talent via LinkedIn, Instagram, and TikTok.
- Culture Capture: Travel to sales offices and branches to capture the energy, competitions, and success stories that define our internal culture.
- Community Engagement & Management
- Actively manage and grow our online communities by responding to comments, messages, and mentions in a timely and professional manner.
- Identify and engage with industry influencers and brand advocates to expand reach.
- Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry.
- Analytics & Reporting
- Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated.
- Use data-driven insights to continuously optimize content performance and ROI.
- Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow.
- Leverage AI tools for rapid video editing and captioning to ensure we are moving at the speed of social without losing quality.
Requirements
- Experience: 3-5+ years of experience managing social media for a high-growth brand or creative agency.
- Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns.
- Platform Mastery: Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms.
- Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
- Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time.
- AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
- Communication: Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots.
Ready to Apply?
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