Job Description
Jacquie Hoffman (jacquie.hoffman@sunrun.com)
Key Responsibilities
- At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.
- ESSENTIAL DUTIES AND RESPONSIBILITIES
- Campaign Architecture & Content Strategy
- Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
- Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
- Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
- Lifecycle Optimization & Innovation
- Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
- Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
- Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
- Analytics & Reporting
- Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
- KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
- Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.
Requirements
- Experience: 4+ years of related experience in CRM, database marketing, or loyalty marketing.
- Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
- Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
- Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners
Ready to Apply?
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