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  3. Senior Director - Subscriber Acquisition
SL

Senior Director - Subscriber Acquisition

Solar Landscape
Asbury Park, NJ
Full Time
Posted July 14, 2026
$170k - $180k
Solar Energy
~112 people viewed this recently
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Application opens on company website

Job Description

Solar Landscape is the leading commercial rooftop solar developer in the U.S.

Key Responsibilities

  • Build, coach, and develop a high-performing commercial organization, directly leading approximately three senior leaders across Acquisition, Care, and Direct-to-Consumer Marketing with responsibility for an overall team of approximately 8–10 professionals.
  • Develop and execute Solar Landscape's subscriber acquisition strategy across community solar subscriptions, Care programs, and emerging revenue opportunities.
  • Own subscriber acquisition strategy across all markets and channels, including broker networks, direct commercial outreach, digital acquisition, community engagement, municipal partnerships, and strategic channel expansion.
  • Lead acquisition budgeting, forecasting, and financial planning, ensuring subscriber acquisition costs, channel economics, and portfolio performance meet company targets.
  • Optimize channel mix and allocation strategies to maximize project fill rates, acquisition efficiency, customer quality, and long-term portfolio performance.
  • Establish KPIs, forecasting models, dashboards, and operating metrics to measure channel performance, conversion, customer acquisition cost, and enrollment velocity.
  • Build and maintain executive relationships with enterprise customers, channel partners, brokers, subscriber organizations, municipalities, and strategic clients.
  • Serve as executive sponsor for key client accounts, ensuring exceptional client management, contract performance, issue resolution, and long-term partnership growth.
  • Collaborate with Product and Technology teams to improve acquisition infrastructure, enrollment systems, automation, and customer-facing tools.
  • Lead contract negotiations, commercial proposals, and partnership structures supporting long-term portfolio growth.
  • Foster a data-driven, customer-focused culture centered on operational excellence, accountability, and continuous improvement.

Requirements

  • Bachelor's degree in Business, Marketing, Finance, Renewable Energy, or related field; MBA preferred.
  • 10+ years of progressive leadership experience in renewable energy, energy retail, utilities, subscription businesses, or customer acquisition.
  • Proven experience leading large-scale customer acquisition organizations with responsibility for budgeting, forecasting, and commercial performance.
  • Deep understanding of channel management, acquisition economics, and performance marketing.
  • Experience managing enterprise customers and strategic commercial relationships.
  • Demonstrated success leading cross-functional organizations and developing high-performing teams.
  • Strong financial acumen with experience developing forecasts, business cases, and commercial operating plans.
  • Excellent executive communication, negotiation, and stakeholder management skills.
  • Ability to balance strategic planning with operational execution in a fast-paced, high-growth environment.
  • Ability to work in a hybrid environment from one of Solar Landscape's office locations.
  • Experience with community solar, retail energy, renewable energy certificates (RECs), or utility customer programs.
  • Experience commercializing environmental commodities or renewable energy products.
  • Familiarity with customer acquisition platforms, CRM systems, marketing automation, and analytics tools.
  • Experience working across multiple regulated utility markets.
  • Knowledge of community solar policy, subscriber operations, and utility enrollment processes.

Ready to Apply?

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