Senior Director - Subscriber Acquisition
Solar LandscapeAsbury Park, NJ
Full Time
Posted July 14, 2026
$170k - $180k
This role may have expired
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Job Description
Solar Landscape is the leading commercial rooftop solar developer in the U.S.
Key Responsibilities
- Build, coach, and develop a high-performing commercial organization, directly leading approximately three senior leaders across Acquisition, Care, and Direct-to-Consumer Marketing with responsibility for an overall team of approximately 8–10 professionals.
- Develop and execute Solar Landscape's subscriber acquisition strategy across community solar subscriptions, Care programs, and emerging revenue opportunities.
- Own subscriber acquisition strategy across all markets and channels, including broker networks, direct commercial outreach, digital acquisition, community engagement, municipal partnerships, and strategic channel expansion.
- Lead acquisition budgeting, forecasting, and financial planning, ensuring subscriber acquisition costs, channel economics, and portfolio performance meet company targets.
- Optimize channel mix and allocation strategies to maximize project fill rates, acquisition efficiency, customer quality, and long-term portfolio performance.
- Establish KPIs, forecasting models, dashboards, and operating metrics to measure channel performance, conversion, customer acquisition cost, and enrollment velocity.
- Build and maintain executive relationships with enterprise customers, channel partners, brokers, subscriber organizations, municipalities, and strategic clients.
- Serve as executive sponsor for key client accounts, ensuring exceptional client management, contract performance, issue resolution, and long-term partnership growth.
- Collaborate with Product and Technology teams to improve acquisition infrastructure, enrollment systems, automation, and customer-facing tools.
- Lead contract negotiations, commercial proposals, and partnership structures supporting long-term portfolio growth.
- Foster a data-driven, customer-focused culture centered on operational excellence, accountability, and continuous improvement.
Requirements
- Bachelor's degree in Business, Marketing, Finance, Renewable Energy, or related field; MBA preferred.
- 10+ years of progressive leadership experience in renewable energy, energy retail, utilities, subscription businesses, or customer acquisition.
- Proven experience leading large-scale customer acquisition organizations with responsibility for budgeting, forecasting, and commercial performance.
- Deep understanding of channel management, acquisition economics, and performance marketing.
- Experience managing enterprise customers and strategic commercial relationships.
- Demonstrated success leading cross-functional organizations and developing high-performing teams.
- Strong financial acumen with experience developing forecasts, business cases, and commercial operating plans.
- Excellent executive communication, negotiation, and stakeholder management skills.
- Ability to balance strategic planning with operational execution in a fast-paced, high-growth environment.
- Ability to work in a hybrid environment from one of Solar Landscape's office locations.
- Experience with community solar, retail energy, renewable energy certificates (RECs), or utility customer programs.
- Experience commercializing environmental commodities or renewable energy products.
- Familiarity with customer acquisition platforms, CRM systems, marketing automation, and analytics tools.
- Experience working across multiple regulated utility markets.
- Knowledge of community solar policy, subscriber operations, and utility enrollment processes.
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