Samsara logo

Sr. Product Marketing Manager - Frontline Experience Recognition

Samsara
Location not specified
Full Time
Posted November 25, 2025
$117k - $197k
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Job Description

A strategic and customer-focused role responsible for developing and executing go-to-market strategies, driving product adoption and loyalty among frontline workers, and collaborating across teams to shape the growth and success of Samsara's end-user experience in a fast-paced, mission-driven environment.

Key Responsibilities

  • Develop and execute go-to-market strategies and product launch plans for the end-user experience.
  • Design and implement programs to drive product adoption and ongoing engagement among customers.
  • Create and deliver sales enablement materials, including training, battlecards, and messaging to support sales efforts.
  • Collaborate with marketing, communications, and video teams to produce customer-facing content that communicates product value.
  • Engage with customers through feedback sessions, beta programs, and events to gather insights and build advocacy.
  • Partner with Product Management to provide customer feedback and influence product roadmap and future development.
  • Analyze performance data to measure product adoption, campaign effectiveness, and key business metrics, reporting findings to leadership.

Requirements

  • Minimum of 5 years of experience in Product Marketing with a focus on B2B SaaS, Logistics, or Management Consulting.
  • Demonstrated experience working with or marketing to end users in a technology or logistics company, such as working in driver engagement at a rideshare company or pilots at an airline.
  • Deep understanding of distinct customer profiles and messaging as a function of the customer journey.
  • Proven ability to practice a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
  • Proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
  • Excellent executive presence and polished communication skills, with the credibility to command a room and present to senior leadership.
  • Strong customer-centric storytelling skills, translating technical features into clear value propositions, and engaging directly with customers.
  • Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
  • Excellent project management and leadership skills, with a proven ability to influence and drive alignment across cross-functional teams.
  • Bachelor’s degree required; MBA preferred.
  • Past experience in building and deploying loyalty products is an ideal plus.

Benefits & Perks

Competitive total compensation package including base salary, bonus, and equity (RSUs)
Remote and flexible working arrangements
Health benefits
Opportunities for career development and advancement
Inclusive work environment with accommodations for disabilities

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