Sr. Growth Marketing Manager - New Products

The Growth Marketing team is core to all marketing campaigns at Samsara. As a Sr. Growth Marketing Manager I for New Products, you’ll design and run programs that generate and accelerate demand for our newest offerings across both prospects and customers, partnering closely with Sales, PMM, Customer Success, and Digital teams to deliver high-quality, measurable outcomes. You’ll join an entrepreneurial team operating with high ownership, fast iteration, and visible impact. You’ll help lay the foundations (process, instrumentation, and learnings) that unlock future team growth in scope and scale. This role is based in the US OR Canada. • Own the demand generation strategy for new offerings and support the business in hitting key commercial milestones. • Drive pipeline and revenue by designing and launching multi-channel campaigns across email, webinars, direct mail and more, with clear hypotheses and measurable outcomes. • Partner with Sales, PMM, Customer Success, and channel owners to plan and execute integrated motions across the customer lifecycle. • Pilot and scale new motions/channels to unlock efficient growth, using insights from data analysis to inform our experimentation strategy. • Define test plans, instrumentation, and reporting cadences to create best-in-class prospect and customer experiences • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

• 5+ years in demand generation, growth marketing, or related B2B marketing roles. • Experienced at leveraging AI and data analysis to optimize campaigns, build agentic workflows, and boost productivity. • Proven track record in building multi-channel programs that drive qualified pipeline and revenue. • Proficiency with marketing automation and CRM (Marketo or equivalent; Salesforce). • Strong analytical rigor; skilled at experiment design, interpreting results, and turning insights into action. • Excellent stakeholder management and executive-level communication. • High ownership, bias to action, and accountability in fast-moving environments. • BS/BA degree or equivalent experience. • Blends analytical depth with creative execution; expert in B2B tech marketing and growth levers. • Hands-on experience with SQL and/or Python (or equivalent) for analysis and experimentation. • Background in management consulting, analytics, or similar problem-solving roles. • Strong writing skills with experience creating content for emails, webinars, webpages, or blogs. • Thrives in 0→1 environments; comfortable operating in a startup-within-an-enterprise context. • Experience with Databricks (or similar data platforms) and advanced Salesforce usage. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below. Annual Base Salary $99,662.50 — $167,500 USD

At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.