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Sr. Customer Marketing Manager - References

Samsara
Location not specified
Full Time
Posted December 3, 2025
$111k - $168k
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Job Description

The role involves developing and managing a customer advocacy program to build customer references, drive engagement, and support sales efforts, ultimately enhancing Samsara's market presence and customer relationships.

Key Responsibilities

  • Build and scale a customer advocate network through strategic campaigns and customer outreach.
  • Manage and maintain the customer advocate database to ensure accurate and up-to-date profiles.
  • Lead and evolve the customer reference program to meet the needs of go-to-market teams.
  • Integrate customer references into the sales cycle to enhance win rates and reduce deal times.
  • Develop training materials and enablement sessions to promote program adoption across teams.
  • Establish ongoing engagement strategies to foster a community of customer advocates.
  • Analyze program performance and optimize strategies using data and feedback to maximize impact.

Requirements

  • Minimum of 8 years of experience in customer advocacy or marketing program project management.
  • Experience with CRMs e.g., Salesforce and advocacy platforms e.g., ReferenceEdge and AI solutions.
  • Passionate about elevating the customer experience and building lasting relationships.
  • Thrives in an agile, fast-paced environment with multiple moving priorities.
  • Exceptional organizational skills and the ability to manage complex projects with competing deadlines.
  • Leverage strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels.
  • Outstanding written and verbal communication skills, with a keen eye for detail.
  • Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives.
  • Bachelor’s degree or equivalent experience is required.

Benefits & Perks

Competitive total compensation package including base salary, bonus, and equity (RSUs)
Employee-led remote and flexible working arrangements
Health benefits
Opportunities for career development and growth
Inclusive work environment with accommodations for disabilities
Support for work in hybrid, remote, or in-office settings

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