Job Description
A strategic and results-driven Senior Growth Marketing Manager responsible for leading and scaling digital Account-Based Marketing (ABM) programs, collaborating with sales and marketing teams to develop targeted campaigns that drive engagement and business growth.
Key Responsibilities
- Lead and scale Samsara's digital ABM strategies from audience segmentation to creative execution and performance measurement.
- Collaborate with Sales to align on account priorities and develop targeted marketing initiatives.
- Design and execute end-to-end marketing campaigns, including audience targeting, ad trafficking, creative optimization, and performance analysis.
- Utilize performance data to refine audience segmentation, creative development, and bidding strategies to enhance campaign performance.
- Analyze campaign results, implement optimization recommendations, and identify new growth opportunities.
- Partner with cross-functional teams to create integrated marketing campaigns aligned with business goals.
Requirements
- 5 years of hands-on performance marketing experience, including 3 years dedicated to building and executing ABM programs.
- Skilled in building campaigns and ads directly in platform-native tools such as Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.
- Experience with intent signal providers and AI ABM tools.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build ABM strategies from the ground up, with a strong focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Experience in B2B marketing executing and strategizing paid media campaigns.
- Proactive self-starter who identifies opportunities for Marketing to drive business growth.
- Bachelor’s Degree.
Benefits & Perks
Competitive total compensation package including base salary, bonus, and equity (RSUs)
Remote and flexible working arrangements
Health benefits
Ready to Apply?
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