Senior Customer Lifecycle Marketing Manager
SamsaraPosted February 11, 2025
Remote
Energy ManagementCA$113,050 - CA$146,300
Full Time
Job Description
The Senior Customer Lifecycle Manager at Samsara will be responsible for designing and implementing impactful customer lifecycle campaigns to enhance engagement, retention, and overall customer experience in a global B2B SaaS environment.
Responsibilities
- •Design and implement impactful customer lifecycle campaigns
- •Collaborate with cross-functional teams to design and implement lifecycle marketing campaigns
- •Develop scalable processes for launching and managing lifecycle programs
- •Optimize customer journeys through experimentation and data analysis
- •Lead and evolve lifecycle communications including audience segmentation and campaign execution
- •Measure campaign and program effectiveness with best-in-class reporting
- •Act as a liaison between teams to ensure a seamless customer experience
- •Champion and embed Samsara's cultural principles within the team
Requirements
- •8 years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
- •Strong understanding of market segmentation, customer journey mapping, and campaign automation.
- •History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results.
- •Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic operator by peers and leadership.
- •Demonstrates curiosity at every opportunity to deeply understand the customer, uncovering their behaviors, motivations, challenges, and goals, and weaves these insights into strategies and campaigns.
- •Exceptional copywriting and creative skills, with the ability to deliver strong and effective content.
- •Exhibits excellent judgment and a passion for data-based decision-making and experimentation.
- •Fluent in English with strong written and verbal communication.
- •Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.
Benefits
- •Compensation/salary range: 113,050 - 146,300 CAD
- •Flexible working model (remote and in-person options)
- •Health benefits
- •Employee-led charity fund (Samsara for Good)
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