Job Description
The Senior Customer Lifecycle Manager is responsible for designing and executing customer engagement campaigns throughout their journey, leveraging data and cross-functional collaboration to drive adoption, retention, and measurable results in a global SaaS environment.
Key Responsibilities
- Design and implement impactful customer lifecycle campaigns
- Collaborate with cross-functional teams to develop and execute lifecycle marketing strategies
- Develop scalable processes for managing lifecycle programs and measuring their results
- Optimize customer journeys through experimentation and data analysis
- Lead end-to-end lifecycle strategy, including segmentation, messaging, and performance analysis
- Establish reporting to track campaign effectiveness and inform decision-making
- Coordinate with teams to ensure a seamless customer experience and maintain stakeholder visibility
Requirements
- 8 years of experience in lifecycle marketing, customer marketing, and or digital customer programs in a global B2B SaaS environment.
- Strong understanding of market segmentation, customer journey mapping, and campaign automation.
- History of successfully launching end-to-end lifecycle programs and experience investing in the right levers to drive impactful results.
- Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic operator by peers and leadership.
- Demonstrates curiosity at every opportunity to deeply understand the customer, uncover their behaviors, motivations, challenges, and goals, and weave these insights into strategies and campaigns.
- Exceptional copywriting and creative skills, with the ability to deliver strong and effective content.
- Exhibits excellent judgment and a passion for data-based decision-making and experimentation.
- Fluent in English with strong written and verbal communication skills.
- Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.
- Self-motivated and results-driven, with the ability to think strategically and execute tactically.
- Proven experience working cross-functionally with product, data, and content teams.
- Familiarity with regional data privacy regulations such as GDPR and CAN-SPAM.
- Experience managing localization and translation processes for marketing content.
- Experience using Iterable or another Email Service Provider (ESP).
- Email coding experience with HTML and CSS (considered a plus).
- Bachelor’s degree from a 4-year institution.
Benefits & Perks
Competitive total compensation package including base salary, bonus, and RSUs
Employee-led remote and flexible working options
Health benefits
Samsara for Good charity fund
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