Director, Customer Lifecycle Marketing
SamsaraRemote
Full Time
Posted November 25, 2025
$136k - $242k
Not Specified
Remote
Apply Now
Application opens on company website
Job Description
The role involves leading Samsara's global customer lifecycle marketing strategy to enhance customer engagement, retention, and growth across all stages of the customer journey, while managing a team and collaborating with cross-functional leaders to deliver impactful, data-driven programs.
Key Responsibilities
- Define and lead Samsara's global customer lifecycle marketing strategy.
- Develop scalable programs, data-driven frameworks, and best practices to enhance customer engagement and retention.
- Collaborate with cross-functional teams to align lifecycle initiatives with business priorities and customer success goals.
- Translate strategic vision into measurable, impactful customer programs across all journey stages.
- Introduce frameworks, tools, and workflows to enable personalized, insight-driven customer engagement at scale.
- Build and develop a high-performing team of lifecycle marketers focused on strategic, innovative, and effective marketing efforts.
- Partner with Marketing Operations and Analytics teams to analyze engagement and retention data for continuous program improvement.
- Leverage customer insights and feedback to shape marketing strategies that reinforce value and foster long-term loyalty.
Requirements
- 10 years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies.
- 4 years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
- Proven success in defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
- Strong analytical skills and comfort with lifecycle analytics tools such as Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar.
- Executive communication skills able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
- Experience balancing strategic vision with operational execution in complex, fast-paced organizations.
- Bachelor’s degree required; advanced degree or equivalent experience preferred.
- A growth mindset grounded in experimentation, with a track record of moving fast, testing boldly, and scaling what works.
- Proven success in driving measurable business impact through lifecycle programs tied to revenue metrics such as Net Revenue Retention (NRR), Customer Lifetime Value (CLTV), and expansion.
- Deep fluency in customer data and behavioral insights, with the ability to translate analytics into cohesive, cross-channel engagement strategies.
- Ability to build systems, teams, and cultures that balance analytical rigor with creativity, thriving in ambiguity while driving clarity and structure.
- Comfort operating in ambiguity, prioritizing ruthlessly, balancing creativity with precision, and bringing structure to complex challenges.
Benefits & Perks
Compensation/salary range: $135,520 - $242,000 USD annually
Employee-led remote and flexible working
Health benefits
Total compensation package including base salary, bonus, variable pay, and restricted stock unit awards (RSUs)
Opportunities for RSU refresh grants and above-market equity awards based on performance
Inclusive work environment with accommodations available for persons with disabilities
Flexible working model supporting remote, hybrid, or in-office work arrangements
Ready to Apply?
Join Samsara and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Samsara
Senior Business Value Strategist
Samsara
NEW
Not specified
Full Time
2d
$140k-212k
Chief of Staff, Head of Business Operations, People
Samsara
NEW
SF Bay Area
Full Time
2d
$149k-266k
Senior Manager, Enterprise Collections
Samsara
NEW
Not specified
Full Time
2d
$112k-160k
More jobs in Remote
Account Executive APJ
Planet
NEW
Remote
Full Time
2d
Account Executive NATO
Planet
NEW
Remote
Full Time
2d
Account Executive NATO
Planet
NEW
Remote
Full Time
2d