Samsara is seeking a Director of ABM & Field Marketing to lead one of the most strategic and high-visibility marketing functions in the company. This team serves as the primary marketing partner to Enterprise Sales, owning 1:1 account planning and high-touch executive engagement programs & events that directly influence multimillion-dollar, complex deals. This role sits at the center of our largest revenue opportunities and is responsible for breaking into net-new enterprise accounts, deepening executive relationships, and accelerating pipeline.
We are looking for a strategic builder and operator who can evolve a respected, execution-focused team into a highly structured, specialized, and roadmap-driven enterprise growth engine. This leader will bring clarity, organizational design, and long-term vision while maintaining strong alignment with Enterprise Sales leadership. This is a cross-functional leadership role requiring close partnership with Sales, Sales Engineering, Product & Marketing.
• Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts
• Lead biweekly ABM account strategy sessions with Enterprise Sales
• Develop tailored marketing strategies that accelerate deal progression and increase win rates.
• Align marketing investment to enterprise pipeline priorities and forecast visibility.
• Drive measurable impact on net-new enterprise acquisition and expansion revenue.
• Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences.
• Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events.
• Define and implement a clear long-term ABM & Field Marketing roadmap.
• Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines.
• Establish prioritization frameworks, operational rigor, and scalable processes.
• Drive year-over-year program maturity, optimization, and performance improvement
• Act as the primary marketing liaison to Enterprise Sales leadership.Bring structure and clarity in fast-paced, high-ambiguity environments.
• Build credibility with senior sales leaders and operate comfortably at the executive level.
• Own enterprise ABM and field marketing pipeline targets.
• Evaluate ROI of 1:1 programs and executive events.
• Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
• Hire, develop and lead an inclusive, engaged, and high performing team
• 10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM.
• 5+ years of experience leading and scaling high-performing teams.
• Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM)
• Strong partnership experience with Enterprise Sales organizations.
• Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure.
• Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles
• Strong executive communication skills and cross-functional influence.
• Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization.
• Track record of driving impact on multimillion-dollar enterprise deals.
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. Learn more about our total rewards and benefits below.
Annual Base Salary
$154,400
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$212,300 CAD
At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time.
Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here.