Senior Strategic ABM Manager

Pure Storage

Remote

Full Time

Posted September 18, 2026

$114k - $174k· Est.

Power Generation

Remote

Apply Now

Application opens on company website

Job Description

This is a high-visibility role with a strong path toward ABM leadership, vertical strategy, or demand generation ownership.

Key Responsibilities

We’re looking for a Strategic Account Based Marketing Manager with vertical experience in Financial Services to design and execute highly targeted, data-driven ABM programs for our top strategic accounts—driving pipeline growth, accelerating deals, and increasing customer lifetime value. This role will focus on high-impact campaigns aligned to the Financial Services industry, leveraging industry-specific insights to personalize the buyer journey and deepen executive engagement.
This is a hands-on, strategic role that blends Financial Services vertical expertise, ABM strategy and execution, and cross-functional leadership. The ideal candidate brings a deep understanding of Financial Services industry pain points, collaborates closely with sales and marketing teams, and thrives in a high-growth, customer-centric environment.
Financial Services Vertical-Centric ABM Campaigns: Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts—tailoring messaging, content, and engagement strategies to Financial Services industry-specific challenges.
Cross-Functional Collaboration: Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives, vertical GTM strategies, and buyer personas.
Data-Driven Insights & Reporting: Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI. Translate insights into clear campaign optimizations and business recommendations.
Executive Engagement: Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers in Financial Services.
ABM Innovation & Enablement: Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization. Enable sellers with tailored playbooks and outbound messaging aligned to industry pain points.
Mentorship & Best Practices: Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge to scale successful programs across regions.
Budget Management: Manage and optimize ABM budgets, ensuring effective use of resources and clear tracking of program performance.

Requirements

10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing in enterprise tech or SaaS environments.
Proven vertical marketing expertise—ideally in Financial Services—with the ability to speak to industry-specific trends, buyer needs, and GTM motions.
Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools such as Tableau.
Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development.
Excellent project management and communication skills, with a collaborative approach to working across sales, marketing, and executive stakeholders.
Experience enabling sales teams with tailored messaging and account-based strategies.
Team mentorship or leadership experience is a plus.